Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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McDonald’s Philippines brings back feel-good family moments in the latest M Safe film
MANILA, PHILIPPINES — In its most recently released M Safe film, fast food giant McDonald’s brings to screen the shared,…
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Coldplay partners with DHL for its most sustainable tour yet, with a very ‘yellow’ film by 180 Amsterdam
AMSTERDAM, NETHERLANDS — A new ad created by creative agency 180 Amsterdam celebrates German logistics company DHL’s appointment as the…
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L&K Saatchi & Saatchi throws a grand Durga Puja celebration for Zee Bangla with film on togetherness
MUMBAI, INDIA — Durga Puja is a grand, cultural carnival that Bengalis not only wait yearlong to enjoy, but passionately…
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DBS proves why it’s ‘A Different Kind of Bank’ with new brand and social activation campaign
HONG KONG — With the goal to embed banking into the every day, Singaporean multinational banking and financial services corporation DBS…
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Skittles, Gay Times, Queer Britain and Getty Images work together to fill the gaps in LGBTQ+ history
LONDON, UK — As the UK celebrates 50 years of Pride, candy brand SKITTLES® has joined forces with magazine GAY…
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WWF and Savespecies unveil metaverse exhibit on environmental protection with ‘Ocean Detox’
BERLIN, GERMANY — With #OceanDetox, WWF Germany and virtual world Savespecies are opening the first exhibition space for a good cause in the metaverse on…
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Grey Hong Kong releases limited-edition Safeguard scent to capture 30 years of protection in China
HONG KONG — From the familiar bar of white soap used by mothers to wash their children’s hands to the…
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RXM Creative turns war jargon into donations with the launch of search engine Warlingo.org
NEW YORK, USA — At the Cannes Lions Festival of Creativity in June 2022, delegates were joined virtually by Ukrainian…
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Outdoor Afro and Rei launch Black-centered collection with sun-soaked campaign by Invisible Collective
LOS ANGELES, USA — Black outdoor lifestyle brand Outdoor Afro Inc. and outdoor retailer REI Co-Op celebrate and inspire Black…
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Northwell Health pushes viewers to ask a very important question in gun violence prevention
NEW YORK, USA — Healthcare network Northwell Healt premiered its latest awareness campaign nationally, focusing on gun violence prevention. The…
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Dove urges Indian society to ‘Stop The Beauty Test’ in moving campaign for young girls by Ogilvy
MUMBAI, INDIA — Persona care brand Dove‘s latest campaign questions society on the beauty report card given to young girls. The…
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Tanishq celebrates Diwali with heartwarming films for every beautiful first
MUMBAI, INDIA — Tanishq, India’s most trusted jewelry brand, has unveiled the much-awaited Diwali campaign, “Pehli Diwali,” with the onset…
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‘Whats your One?’ asks The One Show in 50-year anniversary campaign by Design Army
NEW YORK, September 27, 2022 — The One Club for Creativity kicks off the celebration of The One Show’s first…
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