Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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This Daughter’s Day, Stayfree urges parents to involve their sons in open dialogue about periods
MUMBAI, INDIA — When boys are told to ignore periods and that it’s none of their business, they grow up…
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Wunderman Thompsons Bengaluru gets Lifestyle shoppers to groove in style in festive campaign
BENGALURU, INDIA — Lifestyle, India’s most loved fashion destination, launches its new campaign “Glam up & Style up” with an…
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This spot breaks the fourth wall to openly discuss how women with breast cancer really feel
LONDON, UK — Breast Cancer Now, the research and support charity, is launching a campaign created by advertising agency BMB,…
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Rimowa puts the spotlight on the art of German engineering with Daft Punk as the soundtrack
BERLIN, GERMANY — Since its establishment in Cologne in 1898, luxury luggage brand RIMOWA has moved discerning travellers forward through…
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All the things you can’t do in public but you can enjoy at home with KFC delivery
LONDON, UK — As the autumn and winter months roll in, fast food chain KFC has launched its most recent…
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Ralco Tyres and BBDO India launches ‘No Pressure Delivery’ to put pressure on tires, not people
MUMBAI, INDIA — Tire brand Ralco Tyres and Indian actor and philanthropist Sonu Sood have called for #NoPressureDelivery to reduce…
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Marcel crafts Spotify’s first TV brand campaign with a story that urges viewers to listen and connect
PARIS, FRANCE — Audio streaming platform Spotify and its Paris-based agency Marcel unveil the platform’s first TV brand campaign in…
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Tennis legend Bob Lutz gets his own commemorative sneaker design by Autry for his 75th birthday
LONDON, UK — Autry, the US sneakers brand that previously launched a special model dedicated to American tennis legend Bob…
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Instashield underlines recognizing women’s individual identities for Daughter’s Day
NEW DELHI, INDIA — Instashield India Private Limited, India’s leading consumer durables technology company, marked International Daughter’s Day through the…
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Cleartrip hijacks the sale season by showing shoppers flights for the same price as their impulse buy
MUMBAI, INDIA — Global online travel company Cleartrip’s latest print ad is a manual on how to stand out during…
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Playful campaigns from Indeed and Smartsheet, a solar-powered billboard that keeps your Heineken cool, and more fun ads from the week
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Puma and Lafourmi puts a fresh spin on the iconic bond between Italians and football in new spot
MILAN, ITALY — The new campaign crafted by production houses Bollywood and C41 for athletic brand Puma and sports-focused advertising agency…
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The Always and Nasiba Hafiz collaboration is the world’s ‘coolest’ fashion collection for the hottest place on Earth
SAUDI ARABIA, UAE — Feminine care brand Always has teamed up with Saudi fashion designer Nasiba Hafiz to launch a…
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