Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Longchamp launches the second chapter of ‘Tres Paris’ with Fred & Farid
PARIS, FRANCE — In partnership with creative agency FRED & FARID Los Angeles and FRED & FARID Paris, Longchamp launches…
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Campaign Spotlight: Iris Worldwide, Havas Media and Superunion join hands to launch digital bank Trust
SINGAPORE — Standard Chartered Bank and retail conglomerate FairPrice Group recently launched Trust, a digital bank in Singapore. Supporting the…
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Campaign Spotlight: Clemenger BBDO Sydney brings back the V Bugs for V Refresh’s refreshing launch
SYDNEY, AUSTRALIA — Creative agency Clemenger BBDO Sydney has developed another infectiously positive campaign for energy drink V Energy. Across…
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Campaign Spotlight: TBWA\Malaysia and U Mobile honor the real heroes on Malaysia Independence Day
KUALA LUMPUR, MALAYSIA — Coming out of a two-year nationwide lockdown, this year’s Merdeka (Malaysian Independence Day) and Malaysia Day…
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Campaign Spotlight: McDonald’s satisfies Indonesians’ craving for both food and travel in heartwarming spot
JAKARTA, INDONESIA — One of McDonald’s most popular menus – Taste of the World – features different flavors from different…
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Lego ups the adrenaline with Nitro Circus, a trippy Kvadrat x Raf Simons film, and more campaign faves
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Campaign Spotlight: JobStreet Indonesia and Pantarei transform ‘free time’ to learning opportunities
JAKARTA, INDONESIA — Indonesian young professionals are encouraged to always improve their professional skills. Unfortunately, the fierce competition is also…
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Campaign Spotlight: Not all fruits are created equal, says Zespri and VMLY&R
SINGAPORE — Zespri International Limited, the world’s largest kiwifruit marketer, and global marketing agency VMLY&R are emphasizing that not all…
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Campaign Spotlight: Kickers UK revamps the back-to-school look in the Roblox metaverse
LONDON, UK — Footwear manufacturing brand Kickers UK has announced a reinvention of traditional back-to-school marketing, with a campaign that…
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Campaign Spotlight: Ice Breaker is just a name, this craft beer won’t help you with your social skills, says Engine
LONDON, UK — Digital creative marketing agency Engine Creative has launched a humorous VOD and social campaign for brewing company…
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Campaign Spotlight: Luxury Stores at Amazon presents ‘Luxury, with a smile’ by Fred & Farid Los Angeles
LOS ANGELES, USA — In collaboration with creative agency FRED & FARID Los Angeles, Luxury Stores at Amazon has released…
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Campaign Spotlight: Lego City joins the Nitro Circus in electrifying activation with Initiative and Mediabrands Content Studio
SYDNEY, AUSTRALIA — Plastic construction toys brand LEGO and action sports company Nitro Circus have come together in a high-adrenaline…
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Campaign Spotlight: The Department documents BMW’s journey to electrification in show-stopping display
MUNICH, GERMANY — Immersive agency The Department unveiled an immersive homage to the legacy of BMW’s 1972 BMW 1602 electric…
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