Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
Join the adobo Creative Network today.
Subscribe Here-
adoboPicks: Say hello to Oreo the Cat, play Stray to adopt strays, and watch other fun ads from this week
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
Read More » -
Campaign Spotlight: Kvadrat launches partnership with Raf Simons in stunning film by Director Jeppe Lange
STOCKHOLM, SWEDEN — Shot on the Swedish island of Gotland, the new film for the collaboration between Danish textile manufacturer…
Read More » -
Campaign Spotlight: Presenting the world’s first sun warning flag by Heimat Berlin and German Cancer Aid
BERLIN, GERMANY — Every year, 400 people die in Germany by drowning, but eight times more people die of melanomas…
Read More » -
Campaign Spotlight: Promos for Rick and Morty’s 6th season span across the globe with ‘living episode’
SINGAPORE — Leading into the season six premiere of Adult Swim’s Rick and Morty on HBO GO, fans around the…
Read More » -
Campaign Spotlight: La SPA and Havas Play encourage cat adoption with video game activation on ‘Stray’
PARIS, FRANCE — As it is every summer, many cats are abandoned in France. In order to raise awareness about…
Read More » -
Campaign Spotlight: Sprite takes over competitor brands in ingenious stunt by Ogilvy to launch Sprite Zero Sugar
SHANGHAI, CHINA — To launch Sprite Zero Sugar in Mainland China, soda brand Sprite is taking its competitor’s head start…
Read More » -
Campaign Spotlight: Test your post-Covid tastebuds with the ‘Non-Rapid Taste Test’ from Matilda Bay
MELBOURNE, AUSTRALIA — Australia’s original craft brewery, Matilda Bay, in partnership with creative agency Howatson+Company, has launched the “Non-Rapid Taste…
Read More » -
Campaign Spotlight: BBDO Singapore crafts explosive ad for Kopiko to battle midday drowsiness
SINGAPORE — Creative agency BBDO Singapore and food and beverage brand Mayora have launched a new ad campaign that targets…
Read More » -
Campaign Spotlight: Cadbury and Ogilvy celebrate Merdeka with the unseen stories of Malaysians
KUALA LUMPUR, MALAYSIA — Confectionary brand Cadbury, together with creative partner Ogilvy, has released a touching tribute to the founding…
Read More » -
Campaign Spotlight: SB19 stars in Pizza Hut’s ‘Make It Great’ campaign by Havas Ortega
MANILA, PHILIPPINES — Pizza Hut, one of the leading pizza brands in the Philippines, recently launched a new ad campaign…
Read More » -
Campaign Spotlight: Paddy Power’s latest spot is a blockbuster of an ad, with sultry leading men to boot
LONDON, UK — Brace yourself. Global gambling company Paddy Power has unleashed an American Beauty of a TV ad, bringing…
Read More » -
Campaign Spotlight: Tumi highlights the inspiring journeys of Son Heung-min, Gracie Abrams, Anthony Ramos, and Lando Norris
HONG KONG — International travel and lifestyle brand TUMI has launched its global campaign entitled “Built for the Journey,” which…
Read More » -
Campaign Spotlight: Coca-Cola forges strong connections in and out of the virtual world with metaverse activation
SHANGHAI, CHINA — Coca-Cola is inviting Chinese consumers to beat the lethargy of the summer and come together in unexpected,…
Read More »