Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Samsung’s latest social media push unveil ‘shoppable worlds’ on Instagram
SINGAPORE — Creative agency BBH Singapore unveils a new shopping format for technology conglomerate Samsung which leverages the social trend…
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Campaign Spotlight: Contact Advertising proves why Godrej Interio is made for the ‘Great Indian Family’
MUMBAI, INDIA — Godrej & Boyce, the flagship company of the Godrej Group, announced that its business Godrej Interio, India’s…
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Campaign Spotlight: Nike Kids and Soursop launch back-to-school campaign on finding magic in the mundane
LONDON, UK — Sports brand Nike has worked with creative consultancy Soursop for its 2022 back-to-school campaign, “Never Done Playing”…
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This film features 90 Minutes of Air Conditioning during NYC’s blazing heatwave
NEW YORK, USA — On August 17, following the hottest July on record for New York City, with heat records…
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Campaign Spotlight: Saatchi & Saatchi and Oreo run project to help abandoned fur-friend Oreos find a home
DUBAI, UAE — Sandwich cookie brand Oreo is helping its furry namesakes in the United Arab Emirates (as well as…
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Campaign Spotlight: Make music while you’re snacking with this TikTok campaign from Harvest Snaps
SAN FRANCISCO, USA — Harvest Snaps, the original plant-based snack and flagship brand of Calbee America, Inc., and digital creative…
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Campaign Spotlight: Livon launches second edition of Uncut, celebrating independence and self-expression
MUMBAI, INDIA — Independence means many things to many people. The one thing in common is that everybody cherishes it.…
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Campaign Spotlight: FCB Shout and RHB Bank show off Malaysians’ love for country in heartwarming spot
KUALA LUMPUR, MALAYSIA — Banking company RHB recently launched its national day film titled “Teguh Bersama (Stronger Together).” Created by…
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Campaign Spotlight: Clemenger BBDO Sydney revamps Tourism Tasmania’s website with strategic messaging
SYDNEY, AUSTRALIA — In partnership with creative agency Clemenger BBDO Sydney and creative technology firm Orchard, Tourism Tasmania has launched…
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Campaign Spotlight: HSBC’s annual Red Hot Festival expands to the metaverse with Minecraft activation
HONG KONG — Financial services company HSBC‘s annual Red Hot Festival has established itself over the years as one of the…
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A social experiment for Indian women’s rights, CNN’s sustainability film, and dance moves for clean energy
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Campaign Spotlight: LATAM Airlines promises to build bonds ‘without frontiers’ in their latest campaign
LAS CONDES, CHILE — “LATAM, Without Frontiers.” This is the new promise and brand positioning developed by Graphene, IPG’s bespoke…
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Campaign Spotlight: On India’s Independence Day, this experiment emphasizes (the lack of) women’s choice
MUMBAI, INDIA — MarTech company Wondrlab has launched an Independence Day campaign for online matrimony service BharatMartimony with a targeted…
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