Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Innocean reimagines public bathhouse for elderly safety
SEOUL, SOUTH KOREA — INNOCEAN is taking the initiative in improving the quality of life for people in the community…
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Jollibee Chickenjoy launches Christmas campaign with promise of ‘pasko-est’ and tastiest holiday celebration
MANILA, PHILIPPINES — Christmas is truly a one-of-a-kind celebration in the Philippines. As the special day approaches, Filipinos pour their…
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MHA and VML take onthreats of terrorism with new interactive films
SINGAPORE — In the continuous fight against terrorism, the Ministry of Home Affairs (MHA) and creative agency VML Singapore have…
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Hyundai, Innocean Australia, Finch, and Maker Real take road trips electric with ‘The Big Trip’ reality show
SYDNEY, AUSTRALIA — Hyundai has launched a seminal integrated brand campaign and prime-time Seven Network TV series, The Big Trip, created…
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VCCP London and Good Relations are stopping Brits from disposing cigarette butts down drains in massive behavior campaign
LONDON, UK — UK-based independent environmental charity Keep Britain Tidy has launched a new behavior change campaign to highlight the environmental damage…
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‘The Baron’ goes on an adventure with ‘A Thirst For Discovery’ for Liquor Baron’s rebrand via Hypnosis
PERTH, AUSTRALIA — In a market where big players dominate the race to the lowest price, Liquor Barons has repositioned…
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Pepe Herrera is stuck in an endless cycle of dreams and cooking in Leron Leron Sinta’s new spot for UFC Overload
MANILA, PHILIPPINES — UFC Overload All-Purpose Sauces surprised Pinoys with its newest inception-esque film, Overload, which features the unmissable comedic talent…
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Ikea launches new spot by Bacon and Try on sleeping poorly, underlines those who struggle to sleep in bed
OSLO, NORWAY — It’s not always easy getting a good night’s sleep. In fact, one in three Norwegians sleep poorly in…
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Riot Games Philippines celebrates Arcane Season 2 with a month-long trip to Jinx’s Safehouse and more
MANILA, PHILIPPINES — In celebration of the long-awaited finale of the Emmy-winning animated series Arcane, Riot Games Philippines partners with…
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AMV BBDO unites Albert Einstein with TV icon Ross Kemp to highlight the smart meter
LONDON, UK — Smart Energy GB has drafted in TV icon Ross Kemp to visit households across the country to find out how…
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DDB Group Singapore transforms Malay classic ‘Ibu’ into a fighting anthem for Breast Cancer Foundation
SINGAPORE — Breast Cancer Foundation (BCF), in collaboration with creative agency DDB Group Singapore, has unveiled a stirring rendition of…
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TeamAsia’s My Dream In A Shoebox celebrates 16 years with focus on 21st century skills
MANILA, PHILIPPINES — As My Dream In A Shoebox (MDIAS), the annual education campaign led by strategic marketing agency TeamAsia,…
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Toyota takes the next step in auto-customer engagement with new loyalty program by R/GA Australia
SYDNEY, AUSTRALIA — Creative innovation studio R/GA Australia has launched a new customer platform and loyalty program for Toyota, marking…
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