Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Taproot dentsu creates a powerful digital film for #MeToo Anniversary
MUMBAI, INDIA – To commemorate the anniversary of #MeToo, Taproot dentsu, the creative agency from dentsu international, has partnered with…
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Campaign Spotlight: upGrad shifts gears with a new ad dialling up #KaamKiDegree for working professionals
MUMBAI, INDIA– The pandemic has resulted in a flourishing demand for online upskilling With the last campaign ensuing a massive…
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Campaign Spotlight: Co:Collective introduces Genexa Clean Medicine with “Ditch the Dirty” campaign
NEW YORK, USA – Co:collective is working with the world’s first clean medicine company, Genexa, to launch a digital campaign…
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Campaign Spotlight: CNN and Hyundai Motor Company embark on a new campaign exploring innovations in transport and mobility
CNN International Commercial (CNNIC) and Hyundai Motor Company (Hyundai) are partnering on a cross-platform campaign that explores how innovation will…
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Campaign Spotlight: FCB Malaysia weaves a magical tale for RHB Bank
KUALA LUMPUR, MALAYSIA – FCB Kuala Lumpur’s latest film for RHB Bank, ‘Light in a Time of Darkness’, tells the…
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Campaign Spotlight: Change powers Accenture’s biggest brand move in a decade, “Let there be change” by Droga5,
DUBLIN, IRELAND – In its biggest brand move in a decade, Accenture (NYSE: ACN) launched a sweeping brand campaign and new…
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Campaign Spotlight: Safeguard personifies germs and bacteria through Fred D’ Germ voiced by Gloc-9 for Global Handwashing Day Campaign
MANILA, PHILIPPINES–After weeks of rebuttal against Fred D’ Germ, an online ‘influenzah’ and rapper spreading misinformation on the importance of…
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Campaign Spotlight: LIONS joins forces with Chaka Sobhani, Josy Paul, Tea Uglow, PJ Pereira and Yang Yeo to champion creativity with a new film
SINGAPORE – Cannes Lions has created a digital master brand called ‘LIONS’ to champion creativity as the brand expands its…
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Campaign Spotlight: Laithwaite’s Wine appeals to a new audience in first campaign since appointing RAPP UK
LONDON, UK – Laithwaite’s Wine, the UK’s number one online wine retailer, is taking the stuffiness out of being a…
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Campaign Spotlight: Filipino and proud! TBWA\SMP, OMG launch “Ingat, Angat” in largest-ever inter-brand effort
MANILA, PHILIPPINES – The global pandemic has brought with it no shortage of surprises, but on October 9, 2020, Filipinos…
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Campaign Spotlight: #WeKeepGoing 150 slogans promoting positivity and resiliency in New York, Los Angeles, Chicago, and Boston
LOS ANGELES, USA – JCDecaux, known for its unique and innovative OOH media, has partnered with the global creative boutique FRED…
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Campaign Spotlight: Leo Burnett Group Thailand and TMB make real change in the perception of insurance
BANGKOK, THAILAND – Leo Burnett Group Thailand and TMB will make you overcome the insurance complexity with a free Personal…
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Campaign Spotlight: McCann Lima campaign led Burger King to change the game and ask for delivery to its restaurants
LIMA, PERU – “Hello. I need a lunch for a Burger King restaurant.” This call may surprise anyone and is what…
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