Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: “Make Your Morning Moment” with the relaunch of NESCAFÉ Original
PARIS, FRANCE – NESCAFÉ Original kicks off its new brand campaign called ‘Make Your Morning Moment’, following the wider launch…
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Campaign Spotlight: Bonding moments with Regine and Nate Alcasid in new Jolly Spaghetti ad by Publicis JimenezBasic
MANILA, PHILIPPINES – As parents, nothing makes you happier than wonderful and magical bonding moments with your child. That quality…
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Campaign Spotlight: Señora Rushmore sees no limits with “What Cannot Be, Can Be”, its first project for Elaliga Santander
MADRID, SPAIN – eLaLiga Santander has just announced the launch of the 20/21 season with a spectacular spot created by…
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Campaign Spotlight: Nocturnal passions fuel edgy new spot for Hyundai created by AnalogFolk
SYDNEY, AUSTRALIA – Global digital creative agency AnalogFolk has created a moody new campaign via its Sydney office to launch…
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Campaign Spotlight: “Have a break, have a KITKAT” finally gets a well-deserved 10 days break to celebrate the brand’s 85th birthday
LONDON, UK – KITKAT is launching a global campaign, inviting everyone to join in the celebration of the 85th anniversary of…
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Campaign Spotlight: A day to be aware, Breast Cancer Awareness Day campaign shares stories and inequalities
BUENOS AIRES, ARGENTINA – Marking the occasion of the International Breast Cancer Awareness Day, Hermana, the first Argentine agency created…
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Campaign Spotlight: TBWA\Santiago Mangada Puno talks about the creation of “Ingat Angat Tayong Lahat” campaign
MANILA, PHILIPPINES– Last weekend, a new campaign seen on TV and social media caught many off guard. It seemed simple…
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Campaign Spotlight: The WEBTOON quarantine obsession continues – This time with Sydney Sweeney
LOS ANGELES, USA – A campaign by FRED & FARID Los Angeles: Classic greek story, turned teenage drama. WEBTOON creates a…
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Campaign Spotlight: Sid Lee and Hakuhodo launches 360 campaign for new all-electric auto “Honda e”
PARIS, FRANCE – After winning the European pitch for Honda’s all-new electric car last year, Sid Lee and Hakuhodo are…
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Campaign Spotlight: Reebok India launches Zig Kinetica Horizon with interactive digital innovations by 22feet Tribal Worldwide
INDIA– In an innovative Instagram campaign in collaboration with 22feet Tribal Worldwide, Reebok India has launched Zig Kinetica Horizon –…
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Campaign Spotlight: Sid Lee Paris and Playboy Fragrances “Make the Cover” for him and for her
PARIS, FRANCE – For decades, Playboy has been one of the world’s most recognized magazines; now together with Sid Lee…
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Campaign Spotlight: Are we doing this right? PLDT Home’s new ad shares #StoriesAtHome, new perspective on parenting
MANILA, PHILIPPINES – Parents know this: we thought we knew what it meant to be academically responsible for our school-age…
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