Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
Join the adobo Creative Network today.
Subscribe Here-
Campaign Spotlight: TBWA\Santiago Mangada Puno talks about the creation of “Ingat Angat Tayong Lahat” campaign
MANILA, PHILIPPINES– Last weekend, a new campaign seen on TV and social media caught many off guard. It seemed simple…
Read More » -
Campaign Spotlight: The WEBTOON quarantine obsession continues – This time with Sydney Sweeney
LOS ANGELES, USA – A campaign by FRED & FARID Los Angeles: Classic greek story, turned teenage drama. WEBTOON creates a…
Read More » -
Campaign Spotlight: Sid Lee and Hakuhodo launches 360 campaign for new all-electric auto “Honda e”
PARIS, FRANCE – After winning the European pitch for Honda’s all-new electric car last year, Sid Lee and Hakuhodo are…
Read More » -
Campaign Spotlight: Reebok India launches Zig Kinetica Horizon with interactive digital innovations by 22feet Tribal Worldwide
INDIA– In an innovative Instagram campaign in collaboration with 22feet Tribal Worldwide, Reebok India has launched Zig Kinetica Horizon –…
Read More » -
Campaign Spotlight: Sid Lee Paris and Playboy Fragrances “Make the Cover” for him and for her
PARIS, FRANCE – For decades, Playboy has been one of the world’s most recognized magazines; now together with Sid Lee…
Read More » -
Campaign Spotlight: Are we doing this right? PLDT Home’s new ad shares #StoriesAtHome, new perspective on parenting
MANILA, PHILIPPINES – Parents know this: we thought we knew what it meant to be academically responsible for our school-age…
Read More » -
Campaign Spotlight: Maliban and TBWA\Sri Lanka creates first ever sign language TV commercial
COLOMBO, SRI LANKA – Maliban, a leading biscuit manufacturer and one of the most renowned brands in Sri Lanka, launched…
Read More » -
Campaign Spotlight: Comedians say it’s OK to cry in campaign for World Mental Health Day
MANILA, PHILIPPINES – Mental health advocate Dr. Gia Sison launches a campaign for Filipinos on World Mental Health Day. Growing…
Read More » -
Campaign Spotlight: LONDON Advertising uses minimalism to promote itself effectively during the pandemic
LONDON, UK– LONDON Advertising has been telling their clients what other advertising agencies worldwide have been telling theirs: you should…
Read More » -
Campaign Spotlight: BBDO Guerrero creates fairytale worlds by layering GIF stickers on Instagram
MANILA, PHILIPPINES – The threat of COVID-19 continues to force many countries to remain under quarantine. Playgrounds are still closed.…
Read More » -
Campaign Spotlight: World Woman Foundation and Geometry introduce World Woman Hour
LOS ANGELES, CALIFORNIA – The World Woman Foundation, in partnership with Geometry along with WPP agency partners BCW, Hogarth Worldwide…
Read More » -
Campaign Spotlight: Private Sector launches “Ingat Angat Tayong Lahat” campaign for consumer confidence and economic recovery
MANILA, PHILIPPINES– As the Philippines continues to battle the impact of COVID-19, brands and companies across various industries have banded…
Read More »