Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Grand Visual and Plexus launch #SendingLove, sharing messages from 153 cities around the world
LONDON, UNITED KINGDOM – Digital out-of-home (OOH) ads provider, Grand Visual, launched a huge global campaign involving 153 cities across…
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Campaign Spotlight: It’s time push away insecurities and get to know your V, says Havas Immerse’s latest project with Libresse
KUALA LUMPUR, MALAYSIA – Leading feminine care brand Libresse, working with Havas Immerse Malaysia, has launched the “Know Your V”…
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Campaign Spotlight: Ogilvy’s Voice Doodler lets families create their own storybooks with their voices, in partnership with Wyeth Illuma
SHANGHAI, CHINA — With schools closed indefinitely due to COVID-19, the need for early childhood education digital resources has never…
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Campaign Spotlight: Octopus&Whale crafts bold visual “Safe Malling” system for SM Supermalls
MANILA, PHILIPPINES — SM Supermalls has enlisted the services of creative shop Octopus&Whale to work on its ‘Safe Malling’ campaign, with…
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Campaign Spotlight: Havas Creative rallies celebrities to support Lionsgate India’s movie night fundraising event
MUMBAI, INDIA — Global content studio Lionsgate India launched an initiative to bring the community experience of watching movies in movie theatres…
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Campaign Spotlight: Stendahls’ outdoor campaign with Göteborg Energi calls for climate change action
GOTHENBURG, SWEDEN – Although climate change is one of the most pressing issues of our times, trust in institutions remains…
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Campaign Spotlight: Leo Burnett Brazil’s latest campaign wants you to donate blood to save lives
BRAZIL — Leo Burnett Brazil has produced a new campaign that puts the spotlight on blood banks around the world,…
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Campaign Spotlight: BBDO India’s video continues the #ShareTheLoad movement, asking men to participate in household chores
INDIA — Five years ago, conceptualized by BBDO India, detergent brand Ariel India launched the #ShareTheLoad movement to address the…
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Campaign Spotlight: Coca-Cola Philippines’ new video “For the Human Race” celebrates NGO volunteers, deliverymen, and everyday people
MANILA, PHILIPPINES – Coca-Cola Philippines launched a video entitled “For the Human Race,” a tribute to positivity, togetherness, and the…
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Campaign Spotlight: Geometry Ogilvy Japan creates mixed reality experience based on Netflix’s Ghost in the Shell: SAC_2045, with with KDDI au 5G
TOKYO, JAPAN — Geometry Ogilvy Japan has launched a mixed reality campaign for the Shibuya 5G Entertainment Project, in partnership…
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Travel: Stranded tourists continue to share the beauty of the Philippines in vlogs, DOT highlights in #WakeUpInPH
MANILA, PHILIPPINES – As a tourist destination, the Philippines sees millions of tourists every year, but in a unique year,…
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Campaign Spotlight: This short film is a much-needed reminder to breathe, by Filipino content creators Linya-Linya
MANILA, PHILIPPINES – Metro Manila has now spent two months in quarantine, which means many Filipinos have been stuck indoors…
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