Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Tonic Worldwide and NazariyaQFRG enable LGBTQIA community to “Wear their Pride” on Zoom
MUMBAI, INDIA – NazariyaQFRG, a queer resource group working on issues of gender and sexuality, has launched a campaign in…
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Campaign Spotlight: Intermarché and Romance’s “I Want to Be With You” embodies the emotion of France’s reopening
BONDOUFLE, FRANCE – Intermarché has been alongside the community throughout this crisis. The brand has played a major role in…
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Campaign Spotlight: Tata Sky celebrates the joy of togetherness this International Family Day with Chimp&z Inc
MUMBAI, INDIA – Staying true to its spirit of providing family entertainment, Tata Sky, India’s leading content distribution and Pay…
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Campaign Spotlight: Leo Burnett and Coors Light team up to create clone machine for “Zoom fatigue”
CHICAGO, USA — American giant Leo Burnett and beer brand Coors Light wanted to give employees from all over the…
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Campaign Spotlight: Coca-Cola releases online mini-series profiling local heroes in current crisis, following “For the Human Race” project
SINGAPORE – Coca-Cola has released a series of video mini-stories by agency Merdeka LHS profiling unsung local heroes in the Association…
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Campaign Spotlight: FCB Malaysia creates compelling festive film for Eid-al-Fitr using only stock footage amid quarantine
KUALA LUMPUR, MALAYSIA — Faced with the challenge of creating a film to commemorate the upcoming Eid-al-Fitr celebration amidst the…
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Campaign Spotlight: Outreach Nepal highlights empathy in 7 languages as it discourages people from sharing lavish meals online
LALITPUR, NEPAL – In a time where empathy is greatly needed, consulting agency Outreach Nepal has initiated an online campaign…
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Design: Social distancing font for a cause, FONTLINERS, illustrator and copywriter duo use typeface to fight COVID-19
MANILA, PHILIPPINES – Inspired by how the world has come together at a time when people are called to stay…
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Campaign Spotlight: Final Frontier, Sehsucht and Hans-Christop Schultheiss Band Together to Launch Epic Esports Film for OPPO
SHANGHAI, CHINA – Animation production house Final Frontier produced a fantasy epic for telecommunications company OPPO to promote its new…
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Campaign Spotlight: OTB Foundation Celebrates Bravery in Fundraising Campaign with Publicis Italia
BREGANZE, ITALY – Only the Brave Foundation (OTB) launched its first fundraising campaign to celebrate and support the brave people…
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Campaign Spotlight: ‘What If We Stopped Apologizing for Looking Like Ourselves?’ Billie and PRETTYBIRD UK Video goes Face-to-face
LONDON, UK – Creative think tank PRETTYBIRD UK has produced an Instagram film for its new client, women’s razor subscription…
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Campaign Spotlight: Brew Productions Creates an Energetic Film During Quarantine to Let its Partners Know It’s Still Brewing
MAKATI, PHILIPPINES – As the Philippines gradually gets used to new norms and adjusts operational procedures to fit the work-life…
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