Campaign Spotlight
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Swedish royals receive an iconic welcome from Singapore’s blue and yellow cabbies
SINGAPORE— What’s a royal visit without a royal convoy? To mark Sweden’s first official State Visit led by Their Majesties the…
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Cebu Pacific highlights commitment to VisMin audience with #FlyTaBai and new routes
CEBU, PHILIPPINES — The Philippines is filled with wonderful sights for travelers to explore. From world-renowned beaches to breathtaking mountains,…
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Uniqlo celebrates 40 years with a million Heattech donations
MANILA, PHILIPPINES — Global apparel retailer UNIQLO has launched “The Heart of LifeWear,” a new initiative to donate one million new items of HEATTECH thermal clothing to people in need around…
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Santa’s reindeer get the spotlight in Posten’s hilarious Christmas ad
OSLO, NORWAY — All is not well at the North Pole. This year, the Norwegian Postal Service (Posten) took a documentary approach…
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Innocean reimagines public bathhouse for elderly safety
SEOUL, SOUTH KOREA — INNOCEAN is taking the initiative in improving the quality of life for people in the community…
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Jollibee Chickenjoy launches Christmas campaign with promise of ‘pasko-est’ and tastiest holiday celebration
MANILA, PHILIPPINES — Christmas is truly a one-of-a-kind celebration in the Philippines. As the special day approaches, Filipinos pour their…
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MHA and VML take onthreats of terrorism with new interactive films
SINGAPORE — In the continuous fight against terrorism, the Ministry of Home Affairs (MHA) and creative agency VML Singapore have…
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Hyundai, Innocean Australia, Finch, and Maker Real take road trips electric with ‘The Big Trip’ reality show
SYDNEY, AUSTRALIA — Hyundai has launched a seminal integrated brand campaign and prime-time Seven Network TV series, The Big Trip, created…
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VCCP London and Good Relations are stopping Brits from disposing cigarette butts down drains in massive behavior campaign
LONDON, UK — UK-based independent environmental charity Keep Britain Tidy has launched a new behavior change campaign to highlight the environmental damage…
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‘The Baron’ goes on an adventure with ‘A Thirst For Discovery’ for Liquor Baron’s rebrand via Hypnosis
PERTH, AUSTRALIA — In a market where big players dominate the race to the lowest price, Liquor Barons has repositioned…
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Pepe Herrera is stuck in an endless cycle of dreams and cooking in Leron Leron Sinta’s new spot for UFC Overload
MANILA, PHILIPPINES — UFC Overload All-Purpose Sauces surprised Pinoys with its newest inception-esque film, Overload, which features the unmissable comedic talent…
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Ikea launches new spot by Bacon and Try on sleeping poorly, underlines those who struggle to sleep in bed
OSLO, NORWAY — It’s not always easy getting a good night’s sleep. In fact, one in three Norwegians sleep poorly in…
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Riot Games Philippines celebrates Arcane Season 2 with a month-long trip to Jinx’s Safehouse and more
MANILA, PHILIPPINES — In celebration of the long-awaited finale of the Emmy-winning animated series Arcane, Riot Games Philippines partners with…
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