Campaign Spotlight
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Riot Games Philippines celebrates Arcane Season 2 with a month-long trip to Jinx’s Safehouse and more
MANILA, PHILIPPINES — In celebration of the long-awaited finale of the Emmy-winning animated series Arcane, Riot Games Philippines partners with…
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AMV BBDO unites Albert Einstein with TV icon Ross Kemp to highlight the smart meter
LONDON, UK — Smart Energy GB has drafted in TV icon Ross Kemp to visit households across the country to find out how…
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DDB Group Singapore transforms Malay classic ‘Ibu’ into a fighting anthem for Breast Cancer Foundation
SINGAPORE — Breast Cancer Foundation (BCF), in collaboration with creative agency DDB Group Singapore, has unveiled a stirring rendition of…
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TeamAsia’s My Dream In A Shoebox celebrates 16 years with focus on 21st century skills
MANILA, PHILIPPINES — As My Dream In A Shoebox (MDIAS), the annual education campaign led by strategic marketing agency TeamAsia,…
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Toyota takes the next step in auto-customer engagement with new loyalty program by R/GA Australia
SYDNEY, AUSTRALIA — Creative innovation studio R/GA Australia has launched a new customer platform and loyalty program for Toyota, marking…
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Lifebuoy teams up with MullenLowe and viral hippo Moo Deng to make handwashing fun with AI
SINGAPORE — Lifebuoy, Unilever’s largest hygiene soap power brand, has collaborated with Moo Deng, the baby pygmy hippopotamus that became…
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BBDO Bangkok and Club 21 Thailand launch ‘Salute the detail,’ first-ever mass communication campaign
BANGKOK, THAILAND — Club 21Thailand, a premier distributor of luxury fashion brands such as 3.1 Phillip Lim, Acne Studios, Alexander Wang,…
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TM and Grey Malaysia create record-breaking song of unity with largest choir
KUALA LUMPUR, MALAYSIA — TM has achieved a groundbreaking milestone with its latest digital innovation: a unique 360-degree spatial audio experience…
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Leo Burnett relaunches McDonald’s Saver Menu with humorous ‘Actually get your money’s worth’ campaign
LONDON, UK — Leo Burnett and McDonald’s have relaunched the Saver Menu with “Actually Get Your Money’s Worth,” designed to highlight the range…
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Dentsu Redder creates emotional rebrand for Biti’s Hunter
HANOI, VIETNAM — Creative agency Dentsu Redder has partnered with Biti’s Hunter for the launch of “Buoc Toi” (Step Forward),…
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Cheil Worldwide and Toss leverage Instagram to expose dangers of teen gambling
SEOUL, SOUTH KOREA — Cheil Worldwide has joined forces with Korean financial app Toss and the Korean National Police Agency…
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Bharat Matrimony and Wondrlab’s Great Indian Matchmaking Fest 2024 makes its way into the wedding season
MUMBAI, INDIA — With over 3.5 million weddings lined up this wedding season, online matrimonial service Bharat Matrimony, in collaboration with…
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The Greatest Showman director rolls out musical-style Christmas spot for Morrisons, highlighting grand shows at home
LONDON, UK — Morrisons‘ new Christmas ad celebrates the stars of Christmas – the hosts who will choreograph the nation’s festive…
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