Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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RHB Bank and FCB Shout are all about fresh starts this Chinese New Year
KUALA LUMPUR, MALAYSIA — “A Clean Start,” banking company RHB Bank’s latest Chinese New Year film, which was conceived and…
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During the holidays, KFC Thailand gave delivery app riders a well-deserved break with ‘Let’Em Rest’
BANGKOK, THAILAND – Delivery jobs are now the third biggest economy, fueling big cities like Bangkok with exponential orders placed…
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American burger chain Hardee’s puts AI image platform DALL-E to the test
TENNESSEE, USA — Artificial Intelligence (AI) is the hot topic of the moment with everyone talking about it and its…
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Reliance Digital and L&K Saatchi & Saatchi encourage people to be friends with technology
MUMBAI, INDIA — As India’s largest electronics retailer, with a pan-India presence in over 800 cities, Reliance Digital understands the…
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SKYN arouses curiosity by censoring its products
PARIS, FRANCE — To welcome the winter season, condom brand SKYN has launched a worldwide brand campaign, created by creative…
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Good Flippin’ Burgers strengthens sustainability campaign with ‘Good Giving Water’
MUMBAI, INDIA — GOOD FLIPPIN’ BURGERS®, a Mumbai and Delhi burger brand, has ventured into purpose led products by launching…
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Hong Kong gets transformed into an open canvas with HSBC’s year-long ‘Open to Art’ initiative
HONG KONG — Financial services company HSBC’s “Open to Art” initiative aims to transform and modernize people’s access to art…
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In this week’s best ads — Mimiyuuuh’s cross-genre adventure, sharing happiness via ice cream, and a tribute to late football legend Pelé
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Jenn Chia and Listerine swish away bad luck during the Chinese New Year
KUALA LUMPUR, MALAYSIA – Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has collaborated…
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Create a musical time capsule for 2023 with Spotify’s Playlist in a Bottle
MANILA, PHILIPPINES — 2023 is here and in full swing! Whether one is still feeling the holiday hangover or already…
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Mountain Dew champions Siargao’s recovery with surf-inspired pieces by ReMaker Space and BBDO Guerrero
MANILA, PHILIPPINES — On December 16, 2021, the island of Siargao was devasted by Super Typhoon Odette, leaving damages to…
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Fastrack’s NatureWear Specs, made from castor seeds, is ‘loved by nature’
BANGALORE, INDIA — Fashion manufacturer Titan Company’s eyecare division has strengthened its focus on sustainability with Fastrack’s new NatureWear collection.…
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One Selecta scoop at a time — delivering happiness through the Grab superapp
MANILA, PHILIPPINES — Mamang sorbertero is a neighborhood staple most Filipinos grew up with. The ring of their bells signals…
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