Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Cadbury Dairy Milk’s #HeartTheHappiness campaign by Ogilvy India allows people to unlock the happiest moments of 2022
MUMBAI, INDIA – In today’s social media world where algorithms are designed to favor only popular pages, a lot of…
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AnNahar revives 6 defunct Lebanese newspapers within its own pages
DUBAI, UAE — Unlike anything it has published before, Lebanese newspaper AnNahar brought back to life different Lebanese newspapers that…
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Desperados launches festive beer that tastes like Christmas cake and family arguments
AMSTERDAM, NETHERLANDS — It’s that time of year again. The Christmas lights are up, the weather is getting colder, the…
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HSBC launches seasonal ‘WINTERverse’ campaign, setting the benchmark for play to earn gamification
HONG KONG — With the festive season, financial services company HSBC and creative agency Wunderman Thompson Hong Kong have brought…
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VMLY&R and Tops want people to discover the joy of supermarket gifts
BANGKOK, THAILAND — Global brand experience agency VMLY&R and Thailand’s largest supermarket chain Tops has turned the act of gift-giving…
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McDonald’s and Leo Burnett Manila hijack food items in video games with ‘The Unbranded Menu’
MANILA, PHILIPPINES — Quick service giant McDonald’s has hijacked the gaming multiverse with “Unbranded Menu,” an open challenge to gamers…
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Colenso BBDO’s Christmas advert is self-proclaimed as the agency’s worst idea in 53 years
AUCKLAND, NEW ZEALAND — Creative agency Colenso BBDO released the “worst piece of work” in its long illustrious history. They…
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This spot by Bacon and TBWA for Stockholms Stadsmission gives us a holiday-inspired reality check
STOCKHOLM, SWEDEN — Perception is not reality. We all know this to be true, but it can be hard to…
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Trisha Salonga’s Milo character illustrations beautifully capture the integration of art, sports, and community
MANILA, PHILIPPINES — Art, like sports, is highly instrumental in engaging the youth. To amp up its promotion of sports…
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A solemn holiday tribute, a stunning 40-artist collaboration, and life-saving traffic signs take the spotlight in this week’s best ads
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Finnish chocolate brand Fazer harnesses its packaging to respect peace
HELSINKI, FINLAND — December 06 marked the 105th Independence Day of Finland. The date also marked the first Independence Day…
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BBDO Bangkok, Listerine, Watsons, and Operation Smile Thailand assemble ‘The Cleft Choir’
BANGKOK, THAILAND — Creative agency BBDO Bangkok, Oral healthcare brand LISTERINE, Healthcare company Watsons, and non-profit organization Operation Smile Thailand…
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FCINQ and Red Card pay tribute to migrant workers at the Qatar World Cup
PARIS, FRANCE — On February 21, 2021, the British newspaper The Guardian published an investigation estimating that more than 6,500…
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