Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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All Woman’s House and Familjen light Christmas candles for 24 murdered women
ÖREBRO, SWEDEN — Last year, 24 women were murdered in Sweden, many by someone they had close relations with. According…
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Colenso BBDO and Pedigree offer an adorable antidote to teenage behavior
AUCKLAND, NEW ZEALAND — According to leading neuroscience, the rational part of a teenager’s brain switches off momentarily to allow…
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Manipal Hospitals uses heart-shaped traffic lights to raise awareness for cardiac emergencies
MUMBAI, INDIA — Healthcare group Manipal Hospitals recently conducted a health awareness campaign in association with Bruhat Bengaluru Mahanagara Palike (BBMP)…
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Tongue-in-cheek ads from Canon and Wunderman Thompson Dubai take smartphone cameras to task
DUBAI, UAE — A good camera has become one of the main selling points of a smartphone. But even with…
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Biti’s and Dentsu Redder teams up with 40 up-and-coming Vietnamese artists
HO CHI MINH, VIETNAM — As part of its 40th-anniversary celebration, Biti’s has partnered with creative agency dentsu Redder and…
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Samsung encourages Gen Z to ‘choose whatever and bring it out’ in Leo Burnett Israel campaign
ISRAEL — The new campaign for Samsung‘s ecosystem, GALAXY Buds2 PRO headphones and Galaxy Watch5 smartwatches, returned to target Generation…
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In this week’s best ads, #LoveWins amid World Cup controversy, drive-thru customers go to driving school, and KFC spices up football
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Uber and Dentsu Creative India push engaged couples to take a #RentalHealthDay in new campaign
MUMBAI, INDIA — Uber Rentals, in association with agency DENTSU CREATIVE India, has launched its latest campaign for the wedding…
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Publicis drives awareness around the Human Papilloma Virus
PARIS, FRANCE — 2022 has been a stellar year for Publicis on every front. But rather than celebrate those achievements,…
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Levi’s Music Project teams up with Juan Karlos, Enzo Valdez, huhsmile in South-east Asia’s Industry 101 Track
MANILA, PHILIPPINES — Levi’s is back with another installment of Industry 101 under the Levi’s Music Project 2022, a campaign that…
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Manulife Philippines kicks off partnership with Dentsu One Manila with new ambassador and online shop
MANILA, PHILIPPINES — The partnership between life insurance company Manulife Philippines and new agency Dentsu One Manila has started strong…
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Fighting the invisible enemy, working through marriage, and matching with cats happening in this week’s campaign faves
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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This social campaign in soccer video games combats Qatar’s anti-LGBTQI+ policies
MADRID, SPAIN — The World Cup 2022 tournament organised by FIFA in Qatar is proving to be highly controversial. Due…
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