Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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This week’s best campaigns combat solo dining anxiety, transform cheap beer, and celebrate the return of an all-out Christmas season
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Campaign Against Living Miserably’s latest ad by AMV BBDO and Seven Stones tackles loneliness, together
LONDON, UK — English footballer Declan Rice has been featured in a new campaign directed by Robert Wilkins out of…
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Wolf BKK and Central Department Store’s campaign centers on ‘un-letgoable’ midnight sale
BANGKOK, THAILAND — Getting rid of greed is hard, shopping is not. Rather than trying to abandon your sin, it’s…
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McDonald’s flips the solo dining experience from anxiety to luxury with the Single VIP Area
MANILA, PHILIPPINES — Singles Day may have already passed, but the celebration of Single-hood continues at McDonald’s with its Single VIP…
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Cheap beer is transformed to craft beer with this vending machine by Belgo and Happiness Saigon
HO CHI MINH, VIETNAM — When most beer is as cheap as water, it’s hard to convince people to take…
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TikTok rolls out in-app ‘Mental Well-Being Comes First’ campaign based on new study findings
MANILA, PHILIPPINES — TikTok announced that it is reinforcing its commitment to fostering a safer space for mental health conversations…
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KFC Thailand takes over the season with its very own ‘Basket the Bucket,’ a finger lickin’ good holiday basket
BANGKOK, THAILAND — When it comes to gifting during the festive season in Thailand, it is always an epic battlefield…
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Wunderman Thompson’s fraud prevention campaign for HSBC reveals the real faces of fraud
LONDON, UK — With trillions of dollars stolen every year by sophisticated fraudsters, creative agency Wunderman Thompson has created a global…
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Heinz and Serviceplan Cologne depict that hilariously relatable moment ‘when you drop everything for Heinz’
COLOGNE, GERMANY — We’ve all been there. You’re almost done shopping when you suddenly see a product on the shelf…
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Prudential Thailand’s year-end health review asks: how well do you know your family members’ health?
BANGKOK, THAILAND — Prudential Thailand’s latest campaign asks one question: How well do you know your family members’ health? Conceptualized…
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ShEqual video series discusses the need for advertisers to drop harmful women’s stereotypes
MELBOURNE, AUSTRALIA — From passive little girls to sexualized women, narrow and limiting stereotypes of women are still prevalent in…
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Bombay Design Centre launches first-of-its kind art and artist platform for Camlin
MANILA, PHILIPPINES — Kokuyo Camlin is a pioneer in building quality products that are made in India and loved by…
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BBH Singapore breaks the stigma around mental health for men with ‘Deal With It’ campaign
SINGAPORE — During the run-up to International Men’s Day on November 19, creative agency BBH Singapore launched a campaign that…
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