Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Bumble launches in-person campaign ‘So, G?’ with local businesses to encourage dating this holiday season
MANILA, PHILIPPINES — If anything has wreaked havoc on the dating scene, it would be the pandemic. The uncertainty caused…
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Pinoy Christmas is finally back in all its all-out glory with Jollibee’s ‘Sarap ng Pasko’ campaign
MANILA, PHILIPPINES — Jollibee and its creative agency Publicis JimenezBasic (PJB) show the kind of Christmas that Pinoys love and…
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Grab launches the ‘Grandmother of All Sales’ for its year-end mega sale with Fishermen Integrated
SINGAPORE — Creative agency Fishermen Integrated Singapore has launched the Grandmother of All Sales creative campaign to kick off Grab‘s…
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This week’s best campaigns include a vegetarian vampire, a diverse Kamasutra, and the world’s largest vending machine
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Sidaction and The Good Company launch LGBT+ Kamasutra book with 69 positions showcasing all sexualities
LONDON, UK — Sidaction and The Good Company publish the first inclusive Kamasutra, the Kamasutra+, to represent a diversity of…
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BMB gives this Christmas classic a football reboot with FareShare for first-ever Christmas World Cup
LONDON, UK — Creative agency BMB is bringing a dash of festive spirit to this year’s World Cup tournament, with…
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‘The season is the reason,’ says Myer’s biggest and boldest Christmas spot by Clemenger BBDO
MELBOURNE, AUSTRALIA — Department store Myer is encouraging Australians to embrace the chaos of Christmas and “Let the Season be…
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Batang Matatag puts emphasis on children’s gut health and nutrition with Erceflora Kiddie campaign
MANILA, PHILIPPINES — Non-profit organization Batang Matatag has long recognized that a child’s health and nutrition during their formative years…
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BBDO India and Milkbasket save the day with a campaign that brings in all the smiles
MUMBAI, INDIA — Guests you didn’t expect, a maid on leave, or a really rough hangover? With online milk and…
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Gushcloud Thailand puts the spotlight on social media and cyberbullying in #talkxic campaign
BANGKOK, THAILAND — Gushcloud Thailand, a leader in the creator and entertainment industry, has tapped 60 online creators to launch…
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Heinz introduces a 280-year old vegetarian vampire in new spot by 1stAveMachine and Wieden+Kennedy
NEW YORK, USA — Storytelling production company 1stAveMachine and independent creative network Wieden + Kennedy have released their latest work for…
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Spark launches S.N.T.A. to help New Zealanders out in buying gifts for hard-to-buy-for people
AUCKLAND, NEW ZEALAND — Last year, broadband internet and mobile phone services Spark launched S.N.T.A. to take the guesswork out…
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In this week’s best ads: Everything is therapy, a fruit hater lands juice spokesperson gig, and Santa Claus gets replaced
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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