Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
Join the adobo Creative Network today.
Subscribe Here-
Paddy Power’s take on the true meaning of Christmas is a mischievous celebration of football festivities
DUBLIN, IRELAND — Move over Mary, Irish betting firm Paddy Power has entered the Christmas TV ad war…and delivered a…
Read More » -
PLDT High Speed Hitters share personal stories about mental health on Better Today’s Power Move Project
MANILA, PHILIPPINES — PLDT High Speed Hitters middle blockers Mika Reyes and Jessey De Leon arrived at the gym in…
Read More » -
Penny and Serviceplan’s 2022 Christmas campaign is a powerful plea against divisions within society
MUNICH, GERMANY — The wait is over. One year after discount supermarket brand PENNY‘s emotional Christmas spot “The Wish” moved…
Read More » -
During the lunar eclipse, Fanta turned the moon into the world’s largest vending machine
MEXICO — During the early hours of November 08, a rare lunar eclipse, known by some as an Orange Moon,…
Read More » -
Mastercard’s Player of the Match sonic trophy is designed by Māori designer Nichola Te Kiri
MANILA, PHILIPPINES — The love for rugby in New Zealand isn’t one that’s defined by stats or results. Rather, it’s…
Read More » -
Bupa relates the planet’s health to human health in new sustainability campaign by AMV BBDO
LONDON, UK — Bupa, the international healthcare company which serves over 38 million customers worldwide, has unveiled its global sustainability…
Read More » -
Drew Arellano and Iya Villania star in BPI’s new campaign
MANILA, PHILIPPINES — The Bank of the Philippine Islands (BPI) has welcomed celebrity couple Drew Arellano and Iya Villania-Arellano to…
Read More » -
Sid Lee and Oppo launches TikTok campaign to amplify UEFA Champions League partnership
PARIS, FRANCE — Sid Lee has taken to TikTok to activate the technology brand’s sponsorship of the UEFA Champions League…
Read More » -
Heckler develops monstrous simulation of gendered violence for WorkSafe Victoria’s education campaign
MELBOURNE, AUSTRALIA — Insurance company WorkSafe Victoria’s new public education campaign titled “It comes in many forms” – created by…
Read More » -
Howatson+Company launches holiday spot for TK Maxx celebrating the greatest gift giver ever, Uncle Simon
SYDNEY, AUSTRALIA — Creative agency Howatson+Company has completed its first work for retail company TK Maxx, Australia’s leading off-price retailer.…
Read More » -
Sweetshop’s Zac Ella produces regional campaign ad for Lazada’s 11.11 biggest one-day sale
BANGKOK, THAILAND — Production house Sweetshop has launched a remarkably fast-paced film for Lazada, Southeast Asia’s pioneer ecommerce platform for…
Read More » -
VMLY&R’s spot for Boonthavorn says ‘Ummm..’ as it highlights our insistence on making the ‘right’ choices
BANGKOK, THAILAND — Global brand experience agency VMLY&R has released an entertaining new campaign film for Boonthavorn that shows consumers…
Read More » -
Non-Fruit Consumer Amy endorses Innocent in new McCann Shanghai campaign
SHANGHAI, CHINA — Modern consumers are very picky with their fruit, however, it’s rare to see people choose juice with…
Read More »