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Pepe Herrera is stuck in an endless cycle of dreams and cooking in Leron Leron Sinta’s new spot for UFC Overload

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MANILA, PHILIPPINES — UFC Overload All-Purpose Sauces surprised Pinoys with its newest inception-esque film, Overload, which features the unmissable comedic talent of Pepe Herrera and captures the joy of cooking for loved ones at home. 

In the film created with Leron Leron Sinta, an independent creative agency, Pepe receives a series of humorous and increasingly surreal siesta wake-up calls from his loved ones, each requesting that he satisfy their cravings.

Pepe Herrera perfectly showed how Filipinos love serving hearty dishes to their loved ones, whether for a special occasion or just a simple, spontaneous craving. He also encouraged us to cook even more because all three UFC Overload All-Purpose Sauces (Creamy, Cheesy, and Meaty) are easy to use.

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Aside from UFC Overload All-Purpose Sauces, Leron Leron Sinta has also launched successful campaigns for Del Monte Juices Philippines, Potato Corner, National Book Store, and more. In its first year, the independent creative agency has already secured the 11th spot in Campaign Brief Asia’s top agencies for 2024 and won local and international awards for its works.

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