MANILA, PHILIPPINES – Primetime King Coco Martin and his squad strike the audience’s attention in Astron Appliances‘ latest film in collaboration with the independent creative agency Leron Leron Sinta.
In the film, Coco Martin is the leader of the Ala-Gang, a group of men who abduct people and take them into their lair that is seated deep in Quiapo’s streets.
Taking cues from the wildly successful prime-time drama Batang Quiapo, the film illustrates how Astron Appliances takes caring for its customers seriously through Coco Martin and his gang’s actions.
The film was shot in the number one soap opera location—Quiapo, Manila. Packed with all the classic prime-time TV clichés that Filipinos know and love. The classic dramatic music adds to the rising tension, the intense camera zooms to highlight the moment, and of course a leading man in a leather jacket that can give you the world.
The film showed how the gang used various Astron products to feed the hostage, clean his clothes, make sure he was comfortable, and show him a good time overall.
“Sa Kamay ng Ala Gang film reflects how Astron Appliances wants to connect with their audience. We wanted to translate Astron’s philosophy of Alagang Astron and showcase this in the film.” Varge Pollins Masanque, Senior Copywriter and Co-founder of Leron Leron Sinta, expounds.
To learn more about Astron Appliances, you can head to their website at Astron.com.ph, you can check out their Social Media pages on Meta, TikTok, and YouTube.
