HONG KONG — Sports fever has hit Pizza Hut Hong Kong, and to celebrate, the brand has launched a new “Frenchie Predictions” social series to promote its limited-edition Torch Fries side dish – French fries and potato wedges wrapped in a garlic-infused oil coated tortilla cone to emulate the famous Olympics Torch.
In the series, Hong Kong’s favorite Pizza brand has enlisted the help of a charming French Presenter and his trusty fortune teller companion, a French Bulldog called “Baguette,” to predict whether it’s Gold, Silver or Bronze for Hong Kong’s athletes at the Games.
Baguette is given the responsibility of choosing between different Pizza Hut pizza boxes containing the Torch Fries to determine the medal and outcome for the city’s most loved and supported athletes including Cheung Ka-long, Siobhan Haughey and Vivian Kong.
The latest campaign is forged from the partnership between Pizza Hut and creative agency Edelman Hong Kong.
“The Games always grips the city and we didn’t want to let this pass. When you’re not an official sponsor you always need to get more innovative about how you show your support, and our limited-edition Torch Fries and Frenchie Predictions campaign does exactly that – in a playful and fun way,” said Renee Chan, Director of Customer Experience and Marketing for Pizza Hut Hong Kong.
“When our athletes win, everybody and every brand reacts with joy. And so we wanted to get ahead and find a way to celebrate the outcomes before they even happen – and after Baguette correctly predicted the winner of the football game in Germany, and the winning goal scorer, we knew what we had to do!” added Crystal Poon, Integrated Brand Lead at Edelman Hong Kong.
Broadcast on Pizza Hut Hong Kong’s Instagram and Facebook channels, the series hopes to see all of Baguette’s lucky tips come true over the coming weeks – so tune in to find out the color of medal the cute neckerchief-wearing soothsayer picks.
The limited-edition Torch Fries is available from July 26 to August 11 for everyone to experience the excitement of the Games in a unique way – with Pizza Hut.
