KYIV, UKRAINE – Millions of vacation days go unused each year, leading to a growing epidemic of stress and its associated health risks. To combat this trend, creative agency Bickerstaff.821 has partnered with Join Up, a tour operator specializing in exotic destinations, to launch the “Fundamental Vacation Questions” campaign.
This initiative aims to remind people of the critical importance of taking breaks and prioritizing their well-being through travel. A CNBC report shows that unclaimed vacation days translate to over 200 million lost opportunities for relaxation annually, contributing to increased stress levels and potential health complications like heart problems.
“Fundamental Vacation Questions” encourages individuals to challenge their routines and prioritize self-care. The campaign highlights the transformative power of vacations, emphasizing how a shift in focus can lead to a renewed perspective and improved well-being. Just as we wouldn’t hesitate to indulge in pizza, ice cream, and a cocktail while on vacation, the campaign encourages us to embrace the same carefree spirit in our everyday lives.
Bickerstaff.821 has launched a multi-channel campaign across Poland, Lithuania, Latvia, and Estonia, featuring eye-catching posters, digital advertising, and captivating television and radio commercials. These placements strategically target busy city dwellers, prompting them to consider trading their daily commute for a barefoot run on the sands of Zanzibar.
Join Up’s exotic destinations offer the perfect escape from the daily grind, encouraging individuals to prioritize their well-being and embrace the transformative power of vacations.
