PARIS, FRANCE — The new 100% electric Dacia Spring was unveiled in February 2024. One of France’s most popular electric models is back in force with a thorough restyling for the cheapest electric city car.
Publicis Conseil created a film accompanied by a 360° advertising campaign to publicize the launch.
Today’s electric cars are all racing for greater autonomy, But statistics show that we only cover 37km a day. And that’s quite enough when you consider the energy it takes. With this observation in mind, the WAFLA film Such a good day was conceived.
Through the daily life of a father, the film illustrates how exhausting a normal day can be. Getting up, getting the kids ready, getting them dressed, taking them to school, going to school yourself, dealing with conflicts, being late, playing sports, running errands, forgetting errands, and so on. A daily routine that’s nothing out of the ordinary but that would drain anyone’s batteries — fortunately, not the Dacia Spring.
By demonstrating that 225km of range is more than enough for daily commuting, Dacia aims to remove one of the main obstacles to switching to electric vehicles: range.
The campaign is accompanied by a series of digital assets, VOL, CRM, and visuals that the talented BAM photographed.
CREDITS:
DACIA
Chief Branding Officers : Arnaud Belloni, Claudine Borel
Marketing Director : Xavier Martinet
VP Brand Communication : Carine Gailliez
Director of Creative Content : Giovanni Costa
Communication Manager : Djallal Benyounes
Publicis Conseil
CEO/CCO : Marco Venturelli
Executive Creative Directors : Romulus Petcan & Gabriel Gherca
Copywriter: Antoine Querolle
Art Director: Clément Palouzier
Account Managers: Hugues Reboul, Nicolas Fabre, Florent Das Merces, Adrien Roux, Victoria Sicard. Strategic Planning: Philippe Martin-Davies, Marion Le Forsonney.
TV Producer: Benjamin Auberdiac
Icono Producer : Annissa Belbachir
Digital team : Laura Ceylan, Typhaine Prodon
Creative director icono : Kevin Zung
Art Director icono : Thomas Champin
Process Manager : Chloé Mahé
Production TVC
Réalisateur : We Are From L.A
DOP : Arnaud Potier
Production : Iconoclast
Productrice : Nathalie Le Caer
Line producer : Alexia Levy
Prod exe : Juice Films
Post production : Prodigious
Post-producteur : Benjamin Cathala
Monteur : Manu Coutant
Étalonneur : Thomas Canu
Production son : Start Rec
Producteur son : Mathieu François
Production Icono
Photographer : BAM
Production company: Think About It
Executive producer: Carole Lechelle
