Publicis Groupe sends out personalized ‘thank you’ films to 100,000 of its employees

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PARIS, FRANCE — After a year where Publicis Groupe achieved a lot of firsts – first on organic
growth, first on all financial KPIs, first on new business, first on ESG, to become first in the industry
in terms of market value – as always, the agency stays true to its commitment to put people first, and thank them one by one for working hard to secure the #1 spot in 2023.

With this, the Groupe kicks off 2024 with not one New Year’s Wish film, but 100,000 of them – one for every member of the Publicis team.

In a first of its kind experiment in pushing the boundaries of AI video, storytelling and personalization at scale, Arthur’s usual New Year’s message to the group takes an unusual turn when he’s joined by his AI twin, the AI Directoire+ and AI Maurice.

Through Marcel, the agency gathered and connected information about each and everyone who works at Publicis and has contributed to its growth and success, and is sent a personalized thank you based on their interests and passions.

Here’s how the One-to-One Wishes project matched with the right language, the right leader, and the right interests to the right person, across 100,000 films:

Carla and Arthur thanks Eva, a sport-loving Groupe Managing Partner living in Austria.

Maurice and Arthur thank Gabi, an adventure-seeking Business Lead from Sao Paulo

Nigel and Arthur thank Youri, a Publicis Sapient designer originally from Seoul, who is inspired by dance, gymnastics, and the arts

Agathe and Arthur thank Laure, a multi-lingual People Experience Director based in Paris with a passion for video games, and the great outdoors

Watch Dave and Arthur thank Tony, an EVP at Publicis Media, living in Canada, who loves travel water sports and parkour