LONDON, UK — Publicis•Poke’s new work for Renault UK, “renault. rethink.” is a brand campaign asking the UK to rethink the role that cars can play in our collective future. A collection of bold, colorful, and confident executions, each reflects Renault’s four key pillars; E-tech, connectivity, safety, and sustainability. These pillars showcase the game-changing engineering, design, and technology in Renault’s vehicles, making the brand impossible to ignore.
The rethink campaign marks a fresh start for Renault in the UK, reasserting itself as a major player in an increasingly future-facing, tech-led market. The campaign aims to draw focus to the new features Renault has to offer, provoking the public to rethink how we drive.
The campaign launched on January 08 with a new brand manifesto and will run until the end of February.
The OOHs will be placed in national locations with a London focus, with the most prominent being The Cromination and Kensington. Print ads will also be running in national newspapers such as The Financial Times and The Guardian, and supplements such as The Sunday Times Magazine, and The Telegraph Magazine. The ads will also appear in consumer titles such as Stylist and trade titles such as Car Magazine and Auto Express. Social activations will be running throughout.
Publicis•Poke developed the creative concept and crafted the executions for “renault. rethink.,” then worked with MSL to optimize the campaign assets for social formats and Hawkeye to translate across CRM. The shops worked together closely to provide individual expertise, whilst bringing to life a seamless creative campaign that translates through all channels in the face of a progressive modern mainstream audience in the UK.
The campaign will be amplified across retailers in showrooms in the UK, with all aspects appearing across traditional media.
Credits:
CAMPAIGN TITLE: renault. rethink.
ADVERTISING AGENCY: Publicis•Poke
EXECUTIVE CREATIVE DIRECTOR: Dave Monk
CREATIVE DIRECTOR: Matt Comras & Andy Thirsk
DESIGNER: Michael Damasco
PLANNER: Gareth Evans
BUSINESS LEAD: Matt Rene
ACCOUNT DIRECTOR: James McGrath
SNR ACCOUNT MANAGER: Maggie Forest
ACCOUNT EXECUTIVE: Ana Tanase
CLIENT: Renault UK
RENAULT MARKETING DIRECTOR: David Isherwood
HEAD OF MARKETING COMMUNICATIONS, DIGITAL & CRM: Lawrence Hamilton
RENAULT SENIOR COMMUNICATIONS MANAGER: Monica Forno
RENAULT MARKETING CAMPAIGN MANAGER: Chloe Langley
