ORLANDO – In partnership with the Ad Council, R/GA has launched “Fans of Love,” the third installment in the iconic Love Has No Labels campaign. This newest video puts a twist on the traditional jumbotron “kiss cam” by replacing it with an unbiased camera depicting positive expressions of love, unity, diversity and acceptance across race, religion, gender, sexuality, ability and age.
The Emmy Award-winning Love Has No Labels campaign was designed to address inherent bias and promote equality and inclusion. The first installment, featuring the dancing skeletons, was the second-most viewed PSA in history after only three weeks. Next was #WeAreAmerica, featuring WWE star John Cena, which launched on July 4th and focused on the definition of patriotism: not just love of country, but love for everyone in it.
“At a time when the US feels divided, it is work like this that offers us a chance to better understand and accept one another,” says R/GA founder, chairman, and CEO Bob Greenberg.
“I am proud of R/GA’s continued partnership with the Ad Council and encourage you to visit lovehasnolabels.com to learn more,” Greenberg adds.
