PARIS, FRANCE – Renault is driving innovation forward with the new Renault Austral full hybrid E-Tech, an SUV that redefines adventure on the road. Set to hit the market just in time for summer, this cutting-edge model promises not only efficiency but a truly unforgettable journey.
To mark the launch, Renault has teamed up with Publicis Conseil and renowned photographer Théo Gosselin for a captivating road trip, showcasing the Austral in all its glory. This cinematic journey is more than just a test drive – it’s an invitation to explore the world, one kilometre at a time.
With over 192,000 units sold since its debut in 2022, the Renault Austral has quickly become a favourite in the competitive C-SUV segment. Combining sleek design with a host of advanced features, the Austral is engineered for the modern explorer.
In the accompanying film, set to the soulful sounds of Blame Jones’ acoustic cover of September, the Austral becomes more than just a vehicle; it’s a canvas for a journey. The film follows a close-knit group of friends as they embark on an epic road trip, with a photographer documenting every moment – whether it’s a spontaneous village concert, a stroll through a forest, or a tranquil lakeside break. Each frame captures the essence of travel: freedom, joy, and the beauty of shared experiences.
Théo Gosselin, a seasoned traveller and photographer with a unique eye for capturing the human side of adventure, was chosen to immortalise this road trip. His work, which spans across Europe and the U.S., reflects the spirit of exploration and the subtle art of storytelling.
From April 3rd, the Renault Austral film will be making waves across digital platforms and social media channels worldwide, ahead of its commercial launch in June 2025. In France, the campaign will also air on TV as part of a comprehensive 360° marketing initiative.
This campaign isn’t just about a new car, it’s about experiencing life on the road. With the theme of 1,100 kilometres = 1,100 memories, the film highlights the Austral’s impressive range and the sense of adventure it inspires. Renault’s full hybrid E-Tech engine is among the most efficient on the market, and this campaign underscores that with each kilometre you travel, you’re not just covering distance—you’re making memories.
