SYDNEY, AUSTRALIA — Reversing a trailer is tricky, especially in front of the weekend sausage sizzle crowd. A simple miscalculation kicks off a disastrous domino effect in another playful installment of Budget Direct’s longstanding “Insurance Solved” campaign via creative agency 303 MullenLowe.
Called Reversible and live this week across TV, cinema, BVOD, Online, social, OOH, and radio, the new campaign once again celebrates Budget Direct’s ability to solve the curliest insurance conundrums, firmly establishing its status as Money Mag’s Insurer of the Year for a record eighth year in a row.
303 MullenLowe Sydney’s Chief Strategy Officer Jody Elston said Budget Direct was a great example of sticking to a long-term brand narrative with the “Insurance Solved” platform, refreshing it with relatable but highly entertaining stories like Reversible.
“Budget Direct understands that coming to mind in the insurance renewal moment is the objective. That’s why, over six years, they’ve prioritized work with high entertainment value and distinctive brand assets to deliver their promise of award-winning insurance for less. They also grow relevance by having fun with those little cultural truths all Australians can relate to. And it’s worked incredibly well, delivering unmatched growth for Budget Direct versus the category.”
It is also an approach recognized by the broader industry; 303 MullenLowe and Budget Direct’s work is a finalist in both the “Long Term Effects” and “Brand Value” categories of the 2024 Australian Effie Awards.
Budget Direct’s Chief Growth Officer, Jonathan Kerr, said the continuation of the “Insurance Solved” campaign demonstrates how the right kind of humor and consistency in style can result in long-term brand success.
“Fresh off a top 5 finish in July’s YouGov Brand Biggest Movers list, we are excited to double down once again on our ‘Insurance Solved’ campaign. What we’ve seen since launching the platform in 2018 is a steady pattern of increased brand salience for Budget Direct — and love for the Budget Direct characters of Sarge, Jacs, and Chief. While each iteration tackles a new, often extraordinary situation, what remains a constant is our ability to tap into a style and humor that our audience genuinely responds to.”
CREDITS:
Budget Direct
Chief Growth Officer, Growth Ops – Jonathan Kerr
General Manager, Marketing and Communications, Growth Ops – Warren Marsh
Senior Marketing Manager, Marketing, Media & Acquisition, Growth Ops – Katie Lansdale
303 MullenLowe
Chief Creative Officer Sydney – Bart Pawlak
Creative Director – Adam Whitehead
Chief Executive Officer Sydney- Joanna Gray
Client Service Director – Ben Glasson
Chief Strategy Officer Sydney – Jody Elston
Executive Broadcast Producer – Rachel Devine
Production Partners
Production Company – Good Oil Films
Director – Hamish Rothwell
DOP – Crighton Bone
Executive Producer – Sam Long
Producer – Tracey-Lee Permall
Editor – Lucas Baynes
Post Production – Blockhead VFX
VFX Supervisor – Nigel Mortimer
Post Executive Producer – Charlotte Plowman
Music and Sound Company – Sonar Music
Original Composition – Matteo Zingales
Sound Head of Production – Haylee Poppi
Senior Sound Designer – Andy Stewart
Stills Photographer – Matt Baker, LOUIS & CO
