LONDON – Iconic sunglasses brand Randolph Engineering launch a brand film showcasing various dramatic events as seen through their lenses. The 60 second “Seen It All” film was created by RKCR/Y&R and is accompanied by the soulful track ‘Watch Me’ from up-and-coming American rock band, The Phantoms.
The main film runs online to the general public from Tuesday 5th July, however the blog followers of @themodernhiker, @bostonchicparty, @thepreppytexan etc. have been treated to previewing a number of action-packed 20” vignettes a week early. Upon watching the vignettes, viewers are presented with a title-password that they could use to access the 60” from 27th June; US National Sunglasses Day.
The shorter vignettes reveal just one scene from the ‘Seen It All’ film such as someone; jumping from a military plane ‘AVIATOR’, driving a motorcycle along ‘ROUTE 66’ and dodging rapids while white-river rafting ‘WATERPROOF’. The vignettes have been launched exclusively to US lifestyle bloggers and their followers.
The brand film and vignettes follow the style of the brave and award-winning print campaign, which shows no packshot or logo other than the Randolph Engineering branding as it appears on the lens to the wearer – back to front. The ‘Seen It All’ print work won two Golds at Creative Circle and a D&AD Pencil earlier this year.
Mark Roalfe, Executive Creative Director and Chairman, RKCR/Y&R, says: “Randolph glasses are an American icon. Their story [manufacturing Mil-Spec Aviator sunglasses for the United States Air Force] is unique. These ads are designed to echo that iconic status and brand heritage with clean and striking visuals that really draw the viewer into the Randolph world.”
Sarah Fawle, Director of Global Marketing, Randolph Engineering, says: “Randolph’s glasses are engineered, not just manufactured, and are world famous for their military-spec toughness and quality. Our authentic classic aviators are worn by pilots, soldiers and world adventurers and we feel the new ‘Seen It All’ campaign captures this sentiment in its entirety.”
To view any of the bespoke-produced vignettes, please visit:
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