PARIS, FRANCE — As the leading bank for businesses, according to Kantar SME’s “SME Study 2023,” Banque Populaire has established itself as the go-to bank for all those who dare to take the entrepreneurial leap, supporting the creation of 200 new businesses every day across France. In collaboration with its agency, ROSA PARIS, Banque Populaire is highlighting this commitment through a new advertising campaign.
“As the leading bank for those who live and work all across France, we believe that the greatest success is the one that resonates, one that has a positive impact on our regions, cities, and neighborhoods. With this new statement, we are reaffirming our essential role in championing successes that benefit everyone. This new brand film uses flowers as a metaphor to show how entrepreneurial initiatives can bring a whole city back to life, echoing our values as a cooperative and local bank committed to the development of our territories,” said Emmanuelle Garnier, Brand Director at Banque Populaire.
What if we redefined what “success” truly means today? That’s the goal of Banque Populaire’s new campaign: to metaphorically illustrate how the opening of a business can positively impact the local community and transform people’s daily lives.
A new interpretation of success that shines: a metaphor through flowers
“In our rapidly-evolving society, success is no longer just a personal achievement. It has become more collective, more local, and more sustainable. It’s no longer just about numbers or titles; it’s a human adventure that impacts those around us. This film is an anthem to entrepreneurship and a symbolic demonstration of the power an entrepreneur holds: the ability to improve the world around them,” said Jean-Patrick Chiquiar, Co-Founder of ROSA PARIS.
For Banque Populaire, every business has the power to pave the way for new projects, revitalize neighborhoods, and foster the growth of an entire ecosystem. This new campaign, created by ROSA PARIS, brings this vision to life: through the metaphor of flowers, it shows how a project can blossom, flourish, and inspire others to grow. For Banque Populaire, success is like a flower; the more you nurture it, the more it blooms.
Flower Power, Directed by Thomas Cailley
For this film, Banque Populaire chose to collaborate with Thomas Cailley, a talented director whose 2023 film Le Règne Animal won five César awards. His unique vision, both poetic and grounded in reality, was the perfect fit to bring this cinematic campaign to life, celebrating growth and radiance.
Set to the iconic “I’m Free,” a signature anthem of Banque Populaire for over 30 years, this film illustrates how success can resonate and inspire the entrepreneurial spirit beyond its own walls.
Credits:
BRAND: BANQUE POPULAIRE
Communication Director, Banque Populaire: Laurent Buffard
Brand Director, Banque Populaire: Emmanuelle Garnier
Advertising and Image Director: Sebastien De Cagny
Advertising and Image Managers: Simone Moreau-Agarez, Charlotte Duteil
Social Media Manager: Lamia El Assad
Media Manager: Antoine Panier
Production Manager: Guillaume Martinet
AGENCY: ROSAPARIS
Co-founders: Jean-Patrick Chiquiar, Gilles Fichteberg, Jean-François Sacco
Creative Directors: Gilles Fichteberg, Jean-François Sacco
Copywriter: Diane Desclaux
Art Director: Claire Croteau
Client Director: Arnaud Texereau
Account Manager: Boris Janda
Strategic Planner: Juliette Tabuteau
Strategic Planner: Basile Viault
Head of Production: Elodie Jonquille
Production Assistant: Jeanne Perrone
Communication Director: Lauren Weber
Communication Assistant: Caroline Roy
PRODUCTION: FRENZY
Director: Thomas Cailley
Producer: Stan Bertin
Post-production: Mac Guff
Sound Production: Schmooze
MEDIA AGENCY: ZENITH