MANILA, PHILIPPINES — Rufa Mae Quinto stuns viewers with a Booba-like performance Fresca Tuna’s digital film Gold.
In a tongue-in-cheek mockumentary, Rufa Mae plays the character of Luffa May, a woman with a faux sickness called ‘Di Sulit Hypersensitivity (DSHS), which makes her itchy when she sees or touches anything that’s not sulit (worth the price).
The film is produced in partnership with independent creative shop Leron Leron Sinta.
“The digital film sets the tone for how Fresca wants to connect with its audiences. We took inspiration from how Filipinos always strive to get the most value for their money,” said Varge Pollins Masanque, one of the Founding Creative Partners of Leron Leron Sinta.
“With Fresca Tuna being a sulit brand, we wanted their social media debut to stand out by blending our signature masa-inspired humor with their strong reasons to believe. Adding Rufa Mae Quinto – an icon beloved by the masses – was the perfect touch, creating a relatable, memorable, and truly masa film.”
The film has garnered over two million views just 24 hours after the film was posted on Facebook. One user commented, “Nice ad! Funny and relevant. Dapat sa sulit lang talaga lagi, kasi ang mahal na ng mga bilihin! (With skyrocketing prices of consumer goods, smart spending should be the trend.)”
Watch the full video to know why Rufa Mae loves Fresca Tuna on facebook.
Made with real tuna, Fresca Tuna is available in all supermarkets nationwide for a suggested retail price of PHP 23.95 SRP (150g) and PHP 26.00 (175g).
To learn more about Fresca Tuna, check out their social media pages on Meta, YouTube, and TikTok.
