MANILA – A world leader in technology and innovation, Samsung Digital Appliances goes beyond the basics and introduces a whole new dimension of function and care from their trusted home products.
Recognizing the significance of appliances in every household, Samsung aims to provide not just tools that help homemakers carry out everyday chores but home partners that elevate people’s quality of life.
“Appliances have been an integral component of households for many years,” says Ann Dy, Marketing Manager for Samsung Digital Appliances. “At Samsung, we want to offer meaningful solutions to the evolving needs of our consumers and their families.”
This insight is evident in the tech giant’s portfolio of home appliances. Designed with superior technologies and state-of-the-art features, Samsung Digital Appliances deliver more than just a great user experience; they influence the quality of life experiences created at home.
“Beyond performing your household duties properly and efficiently, it’s about having time for moments that truly matter,” says Dy. “You can certainly express your love for your family by cooking for them and washing their clothes, but nothing can replace quality family time. Samsung Digital Appliances are engineered to help you do all that and more.”
The company’s latest thematic campaign features a video that depicts the wonderful moments enabled by its innovative appliances, as seen through the eyes of a child.
“Children have a natural sense of wonder. They look at you and believe there’s nothing you can’t do,” says Dy. “By showing the benefits of our products from their point of view, we hope to empower consumers to believe the same. Samsung Digital Appliances are here to help people achieve a more balanced life, so they can do more.”
The 30-second ad takes viewers on a virtual tour of a home powered by Samsung Digital Appliances. Its young resident narrates the wonderful things his dad does for him with the help of these products.
Dad easily washes his favorite stuffed toy with the Samsung AddWash Front Load Washing Machine. It features a secondary door which allows users to add forgotten clothes, delicate fabrics, and even random items like a teddy bear, in the middle of a cycle.
While that’s going on, dad heads to the kitchen and makes him a healthy, delicious treat using fresh ingredients from the Samsung Twin Cooling Refrigerator. It’s built with two evaporators that provide enough cool air to preserve fresh food in the fridge with 70% humidity. So it keeps ingredients fresh for longer without drying out.
Finally, dad creates a birthday celebration he won’t forget with the Samsung Wind-Free™ Air Conditioner. It evenly distributes cool air in any room without the unpleasant feeling of direct air blow. So he and his guests stay comfortable while he blows the candles on his cake.
To create similarly wonderful moments in your own home, find out how and where you can purchase your own Samsung Digital Appliances at http://www.samsung.com/ph/home-appliances.
