SEOUL, SOUTH KOREA – Cheil Worldwide and electriclime° Korea have joined forces to unveil a global film for Samsung Vision AI, setting the stage for the next evolution in television technology.
Revealed at CES 2025 in Las Vegas, Samsung Vision AI transforms the TV experience bringing intelligence to the screen like never before. With its ability to communicate and interact, it redefines the future of entertainment.
At the heart of the campaign is a sleek and cinematic spot directed by acclaimed South African filmmaker Billy Pols. Set in a stunning modern home, the film follows a family engaging with the revolutionary AI-powered TV, highlighting its seamless stand and cable-free design.
Produced by electriclime° through its newly launched Korea office, the project was helmed by Executive Producer Seung Ku Lee and shot on location in Bangkok, Thailand. With just 30 days from pre-production to final delivery, the team, led by DoP Maxim Desmet, executed a visually striking and immersive piece.
To see the film by clicking here. To see more from electriclime°, click here.
You can read more about the Samsung Vision AI by clicking here.
Client | Samsung
Agency | Cheil Worldwide
Executive Creative Director: Tal Shub
Account Director: Euiyoung Kim
Account Manager: Rachel Koo
Production Company | electriclime°
Director: Billy Pols
DoP: Maxim Desmet
Partners: Michael Ahmadzadeh, Pabz Alexander
Executive Producer: Seung Ku Lee
Producer: Rachel Chung, Wonman Kim
1st AD: Mattnin Yantadilok
Set PA: Wasinee Sungkaprom
Art Director: Satawat khamphen
Focus Puller: Pirun Dejdamrong
Steadicam Operator: Watcharawit Ya-inta
1st Steadicam Assistant: Peerawish Tippantong
2nd Steadicam Assistant: Angkoon Sansiriwong
Qtake Operator: Trin Palitkul
Key Grip: Thamrngrit Pramaipim
Gaffer: Wirot Sittiwech
Location Manager: Teerayut Ruksacho
Location Assistant: Akawit Senator
Casting Director: Surangkana Suwanjinda
Stylist: Wantana Warintarawech
HMU: Amnat Chinpratan
Offline Editor: Kevin Whelan
DI: Lucid Colour
Colourist: Wonseok Ko
DI Crew: Imgoo Jo, Suhyeon Bae, Boram Yeom, Hyewon Hong
DI Producer: Onew Kim
Manager: Yujin Seo
Post: OPUS Studio
2D Motionographer : Jun Minjeong, Song Hyejoo
3D Generalist : Lee Jihoon, Kwon Soonhyung
Supervisor : Park Hyunhee
Compositor: Park Taehoon
Music Composer: Floris de Haan
Master Recording: Hongseok Oh
Service Production Company: TAPROD
CEO: Serge Thimbre
Partner & Executive Producer: Louis Ditapichai
Executive Producer: Nicolas Sacre
Line Producer: Prakaiwat Guyon
Production Manager: Chaiwat Wattanasin
Production Coordinator: Chanokmart Puechponsub
Production Assistant: Phitchaphorn Phikulyaem
