Campaign SpotlightPress Release

Sassa Gurl stars in PUBG Mobile and Tinder’s February campaign, bringing match-making into the battlefield

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MANILA, PHILIPPINES — PUBG MOBILE, the world’s leading mobile battle royale game, and Tinder, the world’s most popular dating app, are ready to match players in the battlefield of love as they partner this February in the Philippines. Players have the chance to be hit by Cupid’s arrow through PUBG MOBILE’s mini-game with Tinder Gold and Tinder Plus vouchers as rewards until February 29, 2024.

In addition to that, the two platforms teamed up with content creator Sassa Gurl for a video that merges the adrenaline-fueled excitement of PUBG MOBILE with the quest for love on Tinder. The video will showcase PUBG MOBILE’s latest love-themed features and skins for Partner Weeks, such as the Tandem Bike and Couple Message Board.  

Daniel Kim, Vice President Marketing APAC at Tinder, said, “We believe in bringing people together, and our collaboration with PUBG MOBILE is an exciting one in this space. With a preference to pick simple activities over fancy dinner dates, and ‘Time Together’ as the top love style ranked for Tinder, gaming and dating seems to be the perfect combination for love.” 

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PUBG MOBILE Senior Business Development Manager Benj Dalmacio added, “Here in PUBG MOBILE we continue to seek ways on how to make the game connect to others. This Valentine’s Day, this partnership introduces a unique way for players to enjoy battles but also discover romantic connections. All’s truly fair in love and war.” 

Stay tuned as more details will be announced about the collaboration on official PUBG MOBILE Philippines Facebook and Tiktok, and Tinder Philippines Instagram and Facebook page.  

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