MANILA. PHILIPPINES — More and more Filipinos are loving the much malaki, much juicier, much crispier, and much sulit Chicken McDo. Now, P-Pop sensation SB19 joins the cause, declaring, “Atin ‘to!” (“This is ours”) for the new and better Chicken McDo that tastes as good as it looks.
Superstars on the rise, SB19 members Pablo (John Paulo Nase), Ken (Felip Jhon Suson), Stell (Stellvester Ajero), Josh (Josh Cullen Santos), and Justin (Justin De Dios) have just been announced as the quick service restaurant’s newest endorsers, a promising start to an exciting collaboration.
SB19 made their mark as the first Filipino and Southeast Asian act to be nominated at the Billboard Music Awards for Top Social Artist category. Today, they follow in the footsteps of the unkaboggable Vice Ganda, who last year helped McDonald’s relaunch Chicken McDo to great acclaim. More recently, Kapuso royalty Marian Rivera and Dingdong Dantes starred in a musical extravaganza that generated even more hype for Chicken McDo, which also became viral for its huge, “dinosaur-size” portions.
Margot Torres, McDonald’s Philippines Managing Director, explained, “It’s a perfect fit: McDonald’s with SB19. A global icon partners with the first P-Pop band to make a worldwide breakthrough. We’re proud to be working with them in sharing the great news about our Bigger and Better Chicken McDo. Parami nang parami ang in-love sa Chicken McDo and we’re very happy to welcome SB19, the A’TIN community and many more into the golden arches of McDonald’s.”
Raoul Panes, Chief Creative Officer of Leo Burnett Group Manila and Publicis Groupe Philippines, added, “We landed on this ‘Atin ‘to Chicken McDo’ idea with inspiration from SB19 and their loyal, passionate A’TIN fanbase. It took several months of hard work to birth this campaign. Our SB19 fans in the team helped shape the idea and execution to what you see now. And our collaboration with the SB19 team made the outcome even better. Truly ‘Atin ‘to’ for the many creative minds who shared their talents and the many who love the campaign.”
“’Atin ‘to‘ is all about celebrating what’s ours — SB19, and Chicken McDo. So we created scenes that represented everyone that shares in this – students, the corporate world, blue collared workers. But we shot it like a music vid — very pop, graphic, bold, festive, and with a little bit of swag – Pinoy pride!” shared Film Pabrika’s Joel Limchoc, who directed the 60-second film. “Josh, Pablo, Stell, Ken, and Justin were a dream to work with, very professional. I’m a fan!”
The centerpiece of the campaign is McDonald’s one-piece Chicken McDo “Sulit Busog Meal,” which includes rice and a drink for the low price of PHP 99 in all stores nationwide. With their favorite band joining the thousands who’ve discovered the new and better Chicken McDo, SB19 fans will definitely have something to look forward to this August!
CREDITS
CLIENT: McDonald’s Philippines – Margot Torres, Ashley Santillan, Katrina Chua, NJ Caballar, Cheska Ramos, Mia Yguico, Adi Timbol-Hernandez
CREATIVE AGENCY: Leo Burnett Manila
CREATIVES: Raoul Panes, Chan Dela Calzada, Momon Villanueva, Cesar Avena, Mawie Borja, Aira De Roque
ACCOUNT MANAGEMENT: Judy Medina, Kimie Arenillo, Earl Dorado, Rica Medina, Ivana Bito, LJ Donaire
SOCIAL: Jatts Sotto, Earl John Diaz, Bianca Lopez, Kat Ravelo, Mikee Lagac, Hans Cabuyao, Cedrick Dee
STRATEGIC PLANNING: Joy Santos, Gianina Azores, Von Carolino
PRODUCTION HOUSE: Film Pabrika
DIRECTOR: Joel Limchoc
PRODUCERS: Steve Vesagas, Julio Arrastia
MEDIA AGENCY: OMD Philippines
PR AGENCY: Eggshell Worldwide Com, Inc.
