MANILA, PHILIPPINES — Creative agency Seven A.D. and food processing company CDO officially launched its partnership following a four-way pitch win, the same week as Valentine’s Day, with a campaign aptly called “Kain Love.” The campaign centers on the rich consumer insight that cooking for and serving good food to the family is a genuine way to express love. That, in every bite of CDO’s delicious food offerings, love is both tasted and felt.
“CDO is a brand that we’ve always admired. So when we were invited to pitch, we were very excited and enjoyed the whole process. It must have shown in the work since we were awarded the account. We’re still excited and grateful to work on this wonderful brand,” said Teeny Gonzales, Seven A.D. CEO and Chief Creative Officer.
The corporate campaign was meant to engage the target market with the CDO story, and connect with them on an emotional level. After months of thorough preparation, the #CDOKainLove campaign was launched on February 17.
“We were impressed with the quality and breadth of Seven A.D.’s ideas. We are confident that the agency’s experience will help CDO gain a formidable presence in the categories we are present in,” said Veena Angelica Lim, CDO Senior Category Brand Manager.
