KUALA LUMPUR, MALAYSIA — In a new loyalty campaign that builds on the success of the “Quest For More,” Shell and GrowthOps Asia introduce the much-loved character Roger Hensem, played by Remy Ishak, to encourage Malaysians to engage with the Shell App and unlock exclusive rewards. Remy’s character, already popular from previous campaigns, leads this loyalty drive with a compelling message on the multiplying power of Shell’s rewards, inviting users to experience the benefits of frequent purchases through the app.
This latest chapter in the “Quest For More” journey shifts the focus from fuel savings with Shell FuelSave 95 to a broad spectrum of rewards for Shell customers. With each purchase of Shell fuels or retail items from Shell Select and Shell Café, customers can multiply their BonusLink points, enhancing the value of every transaction. This campaign marks Shell’s commitment to providing not only top-quality fuels but also a rewarding lifestyle experience for its users.
“Identifying customer loyalty as the next step in our campaign journey with Shell was a strategic move rooted in the goal of building longer-term, value-driven relationships,” said Seow Lee Ming, General Manager at Shell Malaysia. “The ‘Quest For More’ campaign laid a solid foundation, and with this loyalty extension, we’re excited to offer Malaysians more reasons to choose Shell, not just for fuel but for a rewarding lifestyle.”
This campaign coincides with Shell’s continued investment in improving the digital experience for its customers. Shell’s lead creative agency GrowthOps has integrated Shell’s latest digital innovations into the campaign. A blend of 30-second films and will be adapted to digital-out-of-home, digital media, app, radio, CRM and across Shell’s expansive retail presence of over 1,000 stores.
“We are excited to continue the adventure with Shell,” shared Chris Greenough, General Manager of GrowthOps Malaysia. “Through this campaign, we’ve created a dynamic experience that not only highlights the benefits of multiplying rewards via the Shell App but also celebrates the loyalty of Shell’s customers by making every visit more exciting.”
Launched on November 01, 2024 and running through February 28, 2025, this campaign allows Shell App users to earn up to three-times BonusLink points per liter on Shell FuelSave 95 and five-times points per litre when purchasing Shell V-Power Racing. Shell and GrowthOps expect to boost app downloads and engagement with exclusive, in-app reward multipliers, making this loyalty program an essential part of the customer experience.
For further details, visit Shell’s Loyalty Rewards.
