KATHMANDU, NEPAL— Shikhar Insurance has unveiled an evocative new film campaign titled #HappinessKoInsurance, a tender homage to the quiet joys and unseen strength that insurance brings to everyday life. The emotionally layered film, crafted by the creative minds at Outreach and brought to life by celebrated director Asif Shah is not just a milestone marker, but a reminder: insurance is more than protection, it’s peace of mind, love, and legacy.
Rooted in narrative simplicity and emotional truth, the film follows a heartfelt monologue from the youngest member of a Nepali family, reflecting on moments of joy, challenge, and silent support. At the heart of the story lies a deeper message: insurance is not just paperwork or premiums – it’s presence. It’s being there when it matters most.
Simplicity is the key to this concept, allowing people to relate to the story effortlessly, making it feel personal and genuine. Director Asif Shah, who brought the story to life on screen, spoke about his approach: “Working on this project allowed me to dive deep into a story that resonates with every family. The idea of happiness as the core of insurance gave the film its emotional strength. Afzal and I focused on creating a visual narrative that not only conveys the importance of insurance but also highlights the human connections and love that shape our lives. The process was organic, as we explored moments of happiness, love and family bonds. It is always a fulfilling experience to work with the Outreach team, who truly believe in the power of storytelling.”
Dip Prakash Panday, CEO of Shikhar Insurance, shared his thoughts on this milestone: “As we celebrate 20 years of Shikhar Insurance, we reflect on how we have grown beyond being just an insurance provider – we have become a partner in delivering happiness. With Outreach’s creative expertise, we have shaped our brand with the ‘Happysurance’ philosophy and this campaign further strengthens our emotional connection with customers. I sincerely thank Ujaya and the Outreach team for their invaluable partnership over the years.”
Ujaya Shakya, Founder of Outreach, reflected on the collaboration: “Our journey with Shikhar began from day one. As they mark this milestone, we wanted to tell a story dedicated to the unseen yet ever-present support systems in our lives – our parents, our siblings and those who stand by us. This film is our tribute to the trust and belief of Shikhar’s customers and the dedication of “Shikharians”. I am very thankful to Dip dai, Suraj Rajbahak and the brand team for embracing this idea. My gratitude also goes to my team, led by Noor Shrestha and the Creative Team, led by Afzal Khan, for crafting this narrative so beautifully.”
Afzal Khan, Creative Director of the campaign, shared his perspective on the creative process: “The idea behind this campaign was to explore the true importance of insurance in our lives. People often view insurance as a burden, but in reality, it is an essential part of life – bringing happiness and security. To make this concept relatable, we chose to break away from traditional advertising methods such as forceful marketing, intrusive brand placements, celebrity endorsements and musical jingles. Instead, we focused on telling a simple, authentic story – one that is free from excessive melodrama but deeply rooted in real-life experiences. The campaign centers around strong relationships – fatherhood, brotherhood and family bonds. Since today’s primary audience is the youth, the story is narrated from the perspective of the youngest member of a family. Through his memories and experiences, we highlight how we learn and grow in real life. We wrote the narration in simple yet poetic language, making it both easy to understand and emotionally engaging.”
