SINGAPORE – The Singapore Institute of Technology (SIT) has launched its latest admissions campaign, Prepared for Life, a bold showcase of the university’s commitment to applied learning. Developed in collaboration with creative agency FiftyFull, the campaign brings to life SIT’s promise of equipping students with real-world skills that seamlessly transition from the classroom to the workplace.
As Singapore’s first University of Applied Learning, SIT offers industry-aligned degree programmes that prepare students for high-growth sectors of the economy. With this campaign, the university aims to strengthen its position as an institution that transforms passion into purpose-driven careers.
Running from January to March, Prepared for Life’s campaign film targets prospective students, adult learners, and parents, emphasizing SIT’s strong industry partnerships and hands-on learning approach. The campaign highlights key aspects of the SIT experience such as immersive real-world environments, integrated work-study opportunities, and career-ready skill development—through a compelling mix of film, print, OOH, social media, and on-ground activations.
Commenting on the campaign, Sabrina Chua, Director of Corporate Communications of SIT said: “We wanted to showcase SIT’s uniqueness as Singapore’s leading university of applied learning, and how we develop our students to be career-ready. The admissions campaign developed by FiftyFull has beautifully captured SIT’s core proposition. By using real life students going about their day-to-day life, the campaign powerfully communicates the value of a SIT education – real-work experiences and real-world preparation. We hope that more students and adult learners will consider our proposition when exploring higher education and get industry-ready with SIT.”
Vanessa Heng, Creative Partner at FiftyFull, said: “SIT is a special brand for us and through years of experience, hardships and successes together with the client, we understand what works with our audience and the brand. The first most important thing when it comes to creative treatment is authenticity.
We also planned and adjusted the campaign roll-out through years of testing and research, tailoring the messaging while analysing our audience’s thought process and behaviour. Our conclusion is that an SIT degree is more than a piece of paper, it’s the start of an enriching journey that fulfils a purpose, and we hope that this message has been conveyed effectively.”
FiftyFull was appointed SIT’s creative agency of record last year for a duration of 24 months with an eye to create brand awareness through creating yearly admissions campaigns across both ATL and BTL channels.
