Campaign SpotlightPress Release

Single on Valentine’s? Grab BaeKada’s inclusive celebration of love month puts the spirit of friendship at the forefront

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MANILA, PHILIPPINES — Grab Philippines celebrates friendship and the spirit of community this Valentine’s Day with the introduction of Grab BaeKada, a squad of friends ready to deliver extra happiness for Pinoys this Valentine’s Day. Headlining the Grab Baekada are leading social stars and real-life friends Benedict Cua, Marvin Fojas, Nana Silayro, and Arshie Larga.

Valentine’s Day has long been a celebration of love between two people in a relationship. However, as Grab aims to make every celebration more inclusive, the leading super app also invites all to celebrate the love of friends who were there to support those who aren’t as lucky in the hunt for love. Grab BaeKada represents every friend that helped us in loving ourselves first, before anyone else.

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The leading super app also collaborated with the Grab BaeKada in curating special lists for the most relatable hugots of Pinoys today: Para sa Bulag sa Red Flag, Para sa Pinaasa, Para sa ‘Di Nireplyan, and Para sa Nagpautang for Love. The in-app curated listings aim to make the food and grocery shopping experience on GrabFood and GrabMart much better and easier by featuring a wide selection of items for users celebrating Love Month. The price of featured items on the lists starts from below Php 100 for sulit deal hunters!

To make love month food trips and shopping more affordable, Grab is also launching stackable promos on combo meals, delivery, and self-pick-up. Users can check out all available deals in the promo tab upon payment to avail of discounts that go up to Php 200.

Grab Philippines Director for Deliveries Greg Camacho shared, “Grab is glad to spread happiness this Valentine’s Day. We all have our own BaeKadas who we turn to for nursing a broken heart and our own set of comfort food to help us move on and forward. This February, GrabFood and GrabMart, together with the Grab BaeKada, are here to make sure all of us can celebrate Love Month, whether happy and contented or may pinagdadaanan.”

Grab Philippines invites every nabulag sa red flag, pina-asa, di’ na nirereplyan, and nagpautang for love to join in the fun on February 14 as the Grab Baekada does a much-needed online get-together with all hugoteros and hugoteras via livestream. Happening from 7:00 p.m. on Marvin Fojas’ TikTok page, the “Grab BaeKada Live!” will be an hour-long chikahan of besties with awesome prizes like vouchers, special kits, and packages awaiting participants.

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