Campaign SpotlightDesign

SNCF Voyageurs unveils 25 new visual identities as part of dynamic rebrand

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PARIS, FRANCE – SNCF Voyageurs, a subsidiary of the government owned French railway company SNCF Group is redefining what it is to have a brand identity. As a subsidiary of the SNCF Group, it serves over 5 million passengers daily across France. Despite its vast reach, the 2020 established brand has struggled with recognition, often overshadowed by its parent company’s other divisions. The challenge: how to unveil a distinct identity that resonates with a diverse audience of travelers.

In collaboration with creative agency ROSA PARIS, SNCF Voyageurs broke away from the conventional blueprint of corporate branding. SNCF Voyageurs embraced its essence: a brand shaped by the vibrant diversity of its passengers and opted for a more dynamic branding away from the typical rigidity of transport companies.

This reimagined identity celebrates inclusivity with 25 unique logos designed to reflect the individuality of the people who travel by train every day. Drawing on precise insights from Converge, an advanced data analysis tool, the brand tapped into its audience’s preferences and personalities to craft a collection that resonates on a personal level with travelers. The logos, brought to life by an ensemble of graphic designers, illustrators, 3D artists, and embroiderers will be featured across all of SNCF Voyageurs’ social media platforms.

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CREDITS

Advertisers: SNCF Group
Managing Director – Christophe Fanichet
Head of Communications – Olivier Reinsbach
Brand and Foresight Director – Béatrrice Godineau
Campaign Manager – Lisa Mangin

Agency: ROSA PARIS
Co-founders – Jean-Patrick Chiquiar, Gilles Fichteberg, Jean-François Sacco
Creative Director – Julien Saurin
Art Director – Claire Croteau
Copywriter – Diane Desclaux
Vice-President – Delphine Drutel
Associate Director – Camille Courant
Group Manager – Florence Cudian
Head of Production – Elodie Jonquille
TV Producer – Héloise Duquenoy
Production Assistant – Marie Pichon
Communications Director – Lauren Weber
Sound Production – Court-Circuit
Motion Designer – Maxime Tibay, Lynn Rammal

Artists :
Studio Jimbo
Morgane Vantorre
Clément Cases
Thomas Jouffrit
Ginevra Grigolo
Killian Maguet
Hust Wilson
Eliott Grunewald
Axel Dureant
Arthur Seguin
Chloé Grienenberger
Studio Horah
Hugo Lucas

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