Spikes Asia 2019: Looking Back at the Grand Prix Winners of this year’s Spikes Asia Festival of Creativity

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SINGAPORE – Spikes Asia has just concluded, honoring the most ingenious and creative work across the Asia Pacific region. Here is a lookback on the Grand Prix winners:

• “The Open Door Project” by FCB India for The Millennium School under Brand & Experience Activation Spikes.

The campaign asks schools to keep their doors open after regular school hours so that street children can come in and learn.

• “Hagglebot” by Dentsu Webchutney for Flipkart under Creative eCommerce Spikes
  

  Using voice command, the campaign shows how you can find great deals with Google Assistant. The campaign is also the first ever Grand Prix Winner for Creative eCommerce category.

• “Project Free Period” by DDB Mudra for Johnson & Johnson under Creative Effectiveness Spikes

The campaign makes use of the menstrual cycle days of female sex workers in India to teach them a new skill, giving them a chance to make their living in a different way.

• “Signs of Love” by Revolver/Will O’Rourke and TBWA\Melbourne for ANZ Bank Australia under Design Spikes and Outdoor Spikes

“Signs of Love” transforms all 123 “Oxford” streets in Australia into satellite venues for Mardis Gras celebrations, giving LGBTQ members to join in the festivities without having to fly to Sydney.

• “Stradivarius Timeless Journey” by Dentsu Inc., Tokyo for Tokyo Stradivarius Festival 2018 Committee and Nippon Violin Co., ltd. under Digital Craft Spikes

The campaign exhibits the 300-year history of a Stradivarius violin, even sampling how they would have sounded when played in different venues throughout history.

• “AgroBanking” by GREY Bangladesh for UCB Ucash under Direct Spikes.

AgroBanking solves financial inclusion issues in India by transforming produce into bank accounts for small farmers.

• “10-Sec Drama: The Stop Line of Love” by Hakuhodo Kettle Inc. Tokyo for JMS / TACTI under the Fim, and Film Craft categories.

  The campaign is a 10-seconder witty showcase of JMS products, poking fun at the supposedly romantic storyline.

• “Stop Dowrymongering” by BBDO Pakistan for UN Women won a Glass Spike under Glass: The Award for Change

  “Stop Dowrymongering” aims to stop the trend of dowry-mongering where a woman’s husband and in-laws set dowries that are too high, it’s almost impossible to pay.

• Another Glass Spike winner is “Into the Spotlight – Google Search Words” by Wunderman Thompson Singapore’s for LUX

  After observing that males dominate results after searching for a profession like engineering, IT, and the like, Wunderman Thompson Singapore utilizes Google Search to empower professional women.

• “Sons #ShareTheLoad” by BBDO India for P&G India under Glass: The Award for Change

  #ShareTheLoad encourages a mindset in parenthood to teach sons the same responsibility that a daughter has.

• “Naughty or Nice Bauble” by Clemenger BBDO Melbourne for Myer under Digital Spikes and Integrated Spikes
  

  Clemenger BBDO Melbourne creates a campaign for Myer’s Christmas ornament that changes its color depending on whether a kid has done household chores.

• “The Translator” by Govt Singapore for Julie’s under Entertainment Spikes

  “The Translator” tells the story of a man who helps other people communicate with each other for a living and yet is unable to socialize outside of his work. His latest work as a translator for a biscuit commercial changes his life

• “#STOPMITHANI” by Leo Burnett India for HDFC Bank under Healthcare category

#StopMithani is a national movement to stop Mr. Mithani from donating any more blood than he can, encouraging other people to step in and donate the needed blood.

• “7:1 Furniture” by BBDO Bangkok for Homepros under Innovation Spikes

Aimed at helping people with vision-impairment, the 7:1 Furniture provides furnitures with high contrast colors without losing its aesthetic appeal.

• “UBER Eats Australian Open Ambush” by Special Group, Sydney for UBER under media category

The campaign hijacks the Australian Open with too-real commercials of players and staff ordering at UBER Eats. The campaign was executed so seamlessly into the program that even loyal fans had a trouble distinguishing if it was true or not.

“I’m Drinking It For You” by Colenso BBDO Auckland for DB Breweries under Music Spikes

https://youtu.be/sKMnvKs_eWY

“I’m Drinking It For You” by Colenso BBDO was named as Grand Prix Winner for its comedic ballad on making drinking beer a romantic gesture for your loved one.

• “A Team of One” for Tencent China by LOONG Beijing under PR Spikes

The touching campaign tracked five recipients of a teenage organ donor in China and asked them if they can form a basketball team together to inspire other individuals to sign on for organ donations and help save other people’s lives.

•  “Grave of Thrones” by Revolver/Will O’Rourke & DDB Sydney for Foxtel under Print & Outdoor Craft

https://youtu.be/R7w2ufKqwoo

In anticipation for the series’ finale of HBO Game of Thrones that aired earlier this year, Foxtel together with Revolver/Will O’Rourke and DDB Sydney built a 200-square-meter grave reminding fans of the show how their favorite (or most hated) characters perished.

• “One Mindful Mind” for Neurogen by TBWA\India under Print and Outdoor Spikes

   

  “One Mindful Mind” by TBWA\India, a print tool kit produced together with Neurogen to help parents understand their children and become their first-degree counsellors especially through their mental issues.

• “Night Shake Drill Broadcast” for Fukushima MINPO Co. by Dentsu Inc., Tokyo under Radio & Audio Spikes

•  “Safety Hub” by CHE Proximity Melbourne for NRMA under Mobile Spikes

  The campaign encourages people to look into the benefits of insurance, especially easily-customizable ones that help mitigate risks rather than compensate you for when danger happens.

  adobo magazine, the Word on Creativity, is an official media partner of Spikes Asia 2019 Festival of Creativity.