MIAMI, FLORIDA – Bud Light Seltzer has a dilemma: they, together with Wieden+Kennedy, made one too many ads for this year’s Super Bowl, and can’t decide on which one to go with. So they’re asking the Twitterverse for some help.
Two Super Bowl ads. Only one can win. It’s #POSTYSTORE vs #POSTYBAR. RT your favorite to help us decide @PostMalone pic.twitter.com/vsMdgv6ajf
— Bud Light (@budlight) January 29, 2020
Sponsor
In this social media standoff, we get to see inside the mind of famous musician Post Malone go through two scenarios. The first one, called #POSTYSTORE, shows Post go into a shop to buy some Bud Light and encounter a product he’s never tried before: the Bud Light Seltzer. His brain goes into overdrive, showing different tiny men living inside (all with his iconic facial and arm tattoos) trying to come to a consensus on whether to buy it or not. We also get to see inside his different organs – his tongue, his stomach, and his spleen – and how they find the new product.
https://www.youtube.com/watch?v=wsnnU3fJTWg&feature=emb_logo
And after a successful experiment at the shop, he encounters a new product again, this time at #POSTYBAR where he decides whether or not he likes the mango-flavored variant of Bud Light Seltzer. This time, we also travel through his senses, taking a peak at his olfactory senses too.
https://www.youtube.com/watch?v=pj1meOmpezs&feature=emb_logo
“It feels cool to be in a Bud Light commercial, especially a Bud Light Super Bowl commercial, which is a huge deal,” Post Malone said of the ad in a press statement. “I just love the taste and the camaraderie. So it’s a real honor and blessing for me to be able to be a part of such a big moment.”
