AUCKLAND, NEW ZEALAND — Brace yourselves for a dose of laughter and creativity, courtesy of director Damien Shatford. With his latest work for TABtouch, he brings his trademark storytelling and comedic flair to the forefront.
Picture this: an outrageously long and slithering hand embarks on a wild adventure across Australia, all in search of the elusive “upper hand.” It’s quirky, it’s fun, and it’s classic Shatford.
The creative strategy centers on the premise that if you’ve got the touch, you’ve got a feel for what happens on the field and brings “The Touch” concept to life through an ever-extending set of hands.
Greg Fyson, Co-managing Director commented, “Mr. Shatford’s work is bold in both scope and vision yet retains a style that’s distinctly his own. We are extremely proud of this funny and well-crafted piece.”
Clemenger BBDO ECD Richard Williams said this campaign is the latest installment of work delivering on the ever-engaging “You’ve Got the Touch with TABtouch” platform: “It’s not just about the laughs or dramatic visuals with this campaign – it’s about creating a connection with our audience, a reminder that TABtouch is at the heart of their sporting experience.”
The campaign, with its memorable characters and a strong aesthetic, proves that in Shatford’s capable hands, even the quirkiest of tales can be brought to life.
See more of Damien’s work here.
