MANILA, PHILIPPINES — Filipinos all around the world felt a collective high during the 2024 Paris Olympics, following Carlos Yulo‘s incredible performance that earned the country two historic Gold medals for gymnastics. Social media was abuzz with excitement and pride, and celebrities, organizations, and personalities were quick to join the celebrations and congratulate the 24-year-old who will now forever be in Philippine history books.
Brands, as personalities in their own way, did not miss out on the fun, with their own congratulatory messages for Carlos on his win. Some brands that made waves with their creativity and speed in Social were McDonald’s Philippines, AIA, and Colgate Philippines, all crafted by VML Manila‘s creative team.
McDonald’s Philippines x Carlos Yulo
Carlos’ floor exercise and eventual win were great sources of inspiration for a brand like McDonald’s. His routine — flying into the air, twisting, and landing with precision — painted an all-too-familiar golden arch. To top it all off, the win earned the country a Gold medal, which tied perfectly with the brand’s iconic colors.
Credits:
- Maan Bautista – Executive Creative Director
- Javey Villones – Group Creative Director
- Lorenzo Cruz – Creative Director
- Sheriza Yu – Senior Art Director
- Ardie Vega – Client Services Director
- Kimmy Poblador – Associate Business Unit Head
- Colin Badidles – Account Director
- Jeanette Tañeca – Senior Account Manager
Colgate Philippines x Carlos Yulo
As for the Colgate brand, VML Manila played with the stunning shapes Carlos produced in his various floor exercises and vault routines — the events that earned him Gold. Beyond these monumental feats, Carlos made the whole nation smile strong and proud with his performance, a “shining achievement” Colgate Philippines wanted to commemorate.
Credits:
- Javey Villones – Group Creative Director
- Miel Soneja – Associate Creative Director
- Adri Bautista – Associate Creative Director
- Kaye Liloc – Senior Copywriter
- Bojo Mendoza –Art Director
- Ardie Vega – Client Services Director
AIA x Carlos Yulo
Drawing a parallel between life and gymnastics, VML Manila emphasized that just as in gymnastics, there are high and low moments — times when we fall but also when we bounce back with renewed strength and determination, propelling us towards our ultimate achievements. AIA is there for its clients, wherever life goes, supporting them through every twist and turn on their journey.
Credits:
- Maan Bautista – Executive Creative Director
- Javey Villones – Group Creative Director
- Albert Millar –Creative Director
- Adri Bautista – Associate Creative Director
- Kaye Liloc – Senior Copywriter
- Trishia Villarmino – Senior Art Director
- Paul Castro – Senior Art Director
- Cedric Peji– Copywriter
- Bojo Mendoza –Art Director
- Gian Recalde –Business Unit Head
- Regie Ucang – Account Management
- Ria Mangua – Account Management
