LONDON, UK — After years of it being nearly impossible to get your hands on a bag of Takis, the Gen Z-loved spicy snack is finally dropping in a limited number of Aldi branches across the UK. In an age of drops for most exclusive events and items, Takis’ aim is for Gen Z fans to feel like they’re winning when they crack the code and secure their Takis.
Takis “Drop Codes” are a series of fiery fly posters with cryptic codes that, when cracked, reveal the date and location of the Takis x Aldi drop. Each execution in the campaign has a different code hidden within: from Spotify code taking people to a cryptic message hidden in the song titles of a playlist to a complex Morse code message and a highly specific what3words address which leads people to the aisles of a nearby Aldi.
Becky Allan, Senior Brand Activation Manager at Takis, commented, “This is our first step into UK supermarkets, and we wanted to do it in our own unique way. Takis Drop Codes perfectly taps into UK drop culture but with the fun and intensity of Takis.”
Andy Thirsk and Matt Comras, Creative Directors at Publicis•Poke, said, “The Takis Drop Codes are a great example of how understanding an audience can bag yourself some hot result. Gen Z is a smart bunch: we think this will get them into Aldi to pick up Takis by the bucketload.”
CREDITS:
CAMPAIGN TITLE: Takis Drop Codes
CLIENT: Takis UK (Grupobimbo)
ADVERTISING AGENCY: PublicisPoke
EXECUTIVE CREATIVE DIRECTOR: Dave Monk
CREATIVE DIRECTORS: Matt Comras, Andy Thirsk
COPYWRITER: George Orton
ART DIRECTOR: Hugh Kendall
DESIGNER: Michael Damasco
SENIOR STRATEGIST: Joe Percy
BUSINESS LEAD: Kate Bly
ACCOUNT TEAM: Maggie Forrest
AGENCY PRODUCER: Donna Baker
PRODUCTION COMPANY: This is Energy
