BANGKOK, THAILAND — The Tourism Authority of Thailand (TAT), together with top creative agency BBDO Bangkok, has just unveiled the “Meaningful Relationship” campaign at the renowned World Travel Market (WTM) 2023 in London. This audacious campaign aims to position Thailand as the ultimate destination for sustainable tourism, with a bold target of enticing a whopping 947,000 visitors from the UK by the end of 2024.
Mr. Nithee Seeprae, TAT Deputy Governor for Marketing Communications, stated, “Our ‘Meaningful Relationship’ film is an integral part of our latest communication campaign, designed to ignite wanderlust in globetrotters worldwide. We want every traveler to indulge in meaningful connections with every aspect of Thailand, be it the locals, the communities, nature, or unforgettable, one-of-a-kind experiences.”
At the heart of this campaign lies the breathtaking film I Have a Relationship in Thailand, masterfully crafted by Cannes Lions award-winning Thai director, Thay Littichai. A cinematic masterpiece that challenges all preconceived notions of Thailand, shifting the spotlight from brief encounters to profound, enduring bonds with the country.
Thasorn Boonyanate, Chief Creative Officer at BBDO Bangkok, captured the essence of the campaign, and said, “When we pitched this project, we knew we weren’t just competing against other agencies; we were up against other countries in the game of capturing love. If travel is a passionate affair, then Thailand is the long-term partner that offers affectionate warmth from the sun, peace with the serene embrace of the sea, and the strength and support of the mountains. We have unwavering confidence that this campaign will play a pivotal role in seducing tourists to fall head over heels for Thailand.”
With “Meaningful Relationship,” TAT aims to unravel the vibrant tapestry of Thailand’s diverse and culturally rich landscape, fostering a deeper understanding and appreciation. It’s not just about visiting a destination; it’s about embarking on a transformative journey of discovery and connection with Thailand as your perfect partner.
CREDITS:
Agency Credit: BBDO Bangkok
Chief Executive Officer: Somkiat Larptanunchaiwong
Chief Creative Officer: Thasorn Boonyanate
Creative Director: Rook Floro
Creative Group Head: Supalerk Silarangsri
Art Director: Narakorn Puechngen / Todsapon Sripuvatanik
Senior Copywriter: Greepol Boonsrangsom
Project Manager: Thananya Tagoporn
Agency Producer: Toungrak Jiravatanarungsri
Head of Brand and Digital Planning: Prasit Kunanuphanchai
Senior Strategic Planning Manager: Chanapa Kongvaranont
Strategic Planning Manager: Praewpakorn Chumsai Na Ayudhaya
Strategic Planner: Sirintra Ngamviriyapong / Siraphat Ngewseeda
Group Business Director: Taksina Vasaruchapong
Group Account Director: Mira Komolwanich
Account Manager: Pornchanok Wuttitanakorn
Production House: Unboxnow
Director: Littichai Siriprasitpong
Assistant Director: Kritsamas Ualapun
Executive Producer: Arunwan So
Producer: Sirada Rattanasetthavorn
Production Manager: Nattawan Luangmettakul
PA: Nipaporn Horpisut, Luksawan Kayee, Piyarat Thongbainoi
Director of Photography: Brett Daniel Wegener
1st Assistant Camera: Surisak Somrit
2nd Assistant Camera: Thanawut Chimmatcha
Lighting & Grip Equipment: Gearhead Co.,Ltd
Editor: Jinnaphat Thammasan
Colorist: Chaitawat Thrisansri
Post House: Mini P,
Post Producer: Eakkasit Prachayapinanth
Music Composer: Chaibovon Seelukwa
Sound Mixing Company: Cinedigital Sound Studio
Sound Mixer: Wuthichai Karnchanaka
