SAO PAULO, BRAZIL — The Bradesco Seguros Group, a Brazilian insurance conglomerate belonging to the Bradesco Organization, has an inspiring message for this holiday season. This time, the company got some help from a brand-new character: an adorable alien from a distant planet. In the film created by AlmapBBDO, entitled The Quest, the ET wanders from planet to planet until landing on Earth, where it meets a little girl. Their friendship steadily grows, and they start doing everything together – playing in the backyard, telling stories, and even trimming the Christmas tree.
When the time comes, the spaceship that brought the little ET to Earth sets off on yet another intergalactic journey. But to the girl’s surprise, the alien stays – because it was on our planet that it found true friendship, and someone it could count on to be there. The song “Somewhere over the Rainbow” sets the tone for the story, with the end narrated by Brazilian actress Zezé Motta.
“Our main strategy with The Quest was to bring out feelings of togetherness and friendship, conveying to our consumers that the Bradesco Seguros Group will always be by their side,” explained Alexandre Nogueira, the company’s Marketing Director. “During the holidays, we’d like the film to inspire everyone and be shared among friends and family, showing that life’s better when you’re not alone.”
“If we could explore every galaxy and visit the farthest planets, I’m sure we wouldn’t find any form of life as beautiful as what we have here on Earth. That’s the message we want to send this New Year, with this short film for Bradesco Seguros,” commented Daniel Chagas Martins, Creative Director at AlmapBBDO.
The campaign, produced by Don’t Touch My Soda and directed by Felipe Mansur, will run throughout the holidays on basic cable, digital, and OOH.
Credits:
Agency: AlmapBBDO
Advertiser: Bradesco Seguros
Title: The Quest
Product: Institutional
President and CEO: Filipe Bartholomeu
CCOs: Luiz Sanches and Pernil
Creative Directors: Daniel Chagas Martins, Daniell Rezende, and Daniel Oksenberg
Creatives: Daniel Chagas Martins, Daniell Rezende, and Daniel Oksenberg
AV Production: Diego Villas Bôas, Charles Nobili, Amanda Arcaro, and Marlette Cella.
Client Services: Maysa Oliveira, Daniela Teixeira, Fabíola Loureiro, Yohanna Maia, Camila Reis, Gabriela Leal, Karina Cabral, Marina Nascimento, Kauan Mattos, and Gabriella Faria
Comunity Manager: Nayara Carvalho
CSO: João Gabriel Fernandes
Planning: Rafael de Andrade, Bruna Trevizan Pinge, Lucieide Oliveira, and Lucas Carvalho
CDMO: Rafaela Alves
Media: Mel Carvalho, Ana Carolina Campos, Diego Bonatti, Leonardo Montuori, Fernanda Mariano, Milena Hellen dos Santos, Beatriz Tavares, Tom Martins, and Beatriz Lima.
Graphic Producer: José Roberto
Graphic Production Coordination: Rose Ribeiro
Final Edit: AlmapBBDO
Tratamento de Imagem: Triple A
Revision: Eliana Pavan
Art Buyer: Tereza Setti, Stephanie Biekarck
Executive Production: Notorious
Photographer: Mauricio Nahas
Agent: Fernando Machado
Production Coordinator: Nana Rodrigues
Image Production: Don’t Touch my Soda
Director: Felipe Mansur
Executive Producers: Maira Massullo and Michelle Lutfy
CPO (Landscape): Renata Munaretto
Production Coordination (Landscape): Marina Stacciarini
Line Producers: Gabriela Andrade “Garça” and Nicoli Azevedo
DP: Diego Robaldo
Art Directors: Taísa Malouf and Lauren Ferreira
Production Director: Nani Matias
1st Assistant Director: Luciana Camargo
2nd Assistant Directo: Vinicius Pecine
Casting Producers: Claudia Secaf and Guilherme Helmuth Koch de Oliveira
Costume Producer: Juliana Freire Prysthon
Makeup: Eliane Regina Aptz
Still Photographer: Mauricio Nahas
Editing: Rodolpho Ponzio, AMC
Color Grading: Osmar Junior
Final Edit: Fábio Abreu
VFX: NASH
VFX Supervisor: Cirilo Bonazzi
Producer: Virgini Fares / Flavia Gannam
VFX Artists:
Alice Villela
Andre Neumann
Cirilo Bonazzi
Luiz Fernando Tavares Alves
Rafael Assoni
Rafael Jimenez
Renata Prado
3D Lead:
Fagmario Rodrigues
3D Artists
Caio Sorrentino
François Puren
Tomás Piccinini
Wesley Schneider
Conform: Gabriel Bittencourt
Lead Actress: Helena Gouvea Albernaz
Musical Direction: Musickeria
Clearance: SUBA MSK
Music Production: Juliano Cortuah
Arrangers: Juliano Cortuah and Duda Follmann
Client Approval: Alexandre Nogueira, Ana Claudia Frighetto Gonzalez, Carla Zavarize, Adriana de Alcântara Pacheco
