PARIS, FRANCE — BNP Paribas Asset Management, in collaboration with Publicis Conseil and Prodigious, dives deep into the art of storytelling with The Ripple Effect, a bold new docuseries that blends purpose, performance, and perspective.
It is based on a simple idea: it is by combining different perspectives that BNP Paribas Asset Management can decipher the most complex issues and drive performance for its clients.
This creative territory is carried by a series of documentary episodes highlighting issues as varied as preserving biodiversity in the pharmaceutical industry, food waste, the new energy challenges posed by AI and sustainable forest management, while illustrating how innovative solutions can have a positive impact in terms of both financial performance and sustainability.
Each episode is written in the form of a short documentary by a specialist journalist. It offers an unconventional starting point – a horseshoe crab, a strangely shaped tomato, a piece of wood in space or an energy-guzzling artificial intelligence – and highlights the links between cause and effect, commented on by scientists, industry players and, of course, the asset management professionals at BNP Paribas Asset Management.
The campaign is based around 4 video episodes of less than 5 minutes, broadcast directly on the brand’s corporate website, accompanied by articles exploring the subjects in greater depth. Several digital assets including 30-second teasers for each episode will be aired across Europe.
CREDITS
BNP Paribas Asset Management
Directrice Marque et Communication : Marianne HUVE-ALLARD
Head of Brand and Advertising : Christopher MCMULLEN
Brand & Advertising : Virginie CATARINO
AGENCY : PUBLICIS CONSEIL
Chief Creative Officer Publicis France, President/ Chief Executive Officer : Marco Venturelli
Head of Strategic Planning : Alastair Maclean
Strategic Planner : Sophie Ekwe Bell
Strategic Planner : Antoine Collignon
Directeur Commercial : Kevin Martin
Directeur Conseil : Anis Bouzitouna
Directeur Clientèle : Mikel Lasnier
Cheffe de Groupe : Clementine Mercorelli
Cheffe de Projet : Tiphaine Gavard
Executive Creative Director : Pierre Mathonat
Creative Director : Aurelie Breton
Art Director : Quentin Schweitzer
Copywriter : Benoit Sahores
PRODUCTION & STORIES : PRODIGIOUS
Head of Art & Stories : Melody Szymczak
Head of Production : Thomas Marion
Producer : Julie Desobry-Baudu
Production Manager : Zoé Botté
Creative Director : Clément Henry
Creative Director : Anatole Galais
Art Director : Paul Reyrolle
Creative Strategist : Basile Errafiqi
Editor in Chief : Claire Beghin
Post Producer : Brigitte Louis
Post Producer : Pierre-Antoine Yvon
Journalist / Voice Over : Estelle Caswell
Documentalist : Nicolas Barlemont
Video Editor / Motion Designer : Pierre-Hadrien Bardeau
Business Affair : Catherine Oger
Business Affair – Sound : Violaine Genion Carre
Business Affair – Sound : Marc Groene
Video Reporters :
Video Reporter : Arnaud Onana
Video Reporter : Sophie Gousset
Video Reporter : Alex Merillou
Video Reporter : Adèle Prugnaud
Video Reporter : Martin Strunge
Video Reporter : Edouard Ducos
Sound Production :
Sound Producer : Clara Farcy
Sound Producer : Martin Herail
Sound engineer : Arnaud Gallabé
Sound engineer : Romain Personné
Sound engineer : Laurent Lavaud
Sound engineer : Olivier Vehert
Sound engineer : Elia Ferrari
